The EU’s GDPR is going into effect in May and will radically change the way business process information about EU citizens. Its effects will dramatically modify how data is collected, saved, and used. If you want to collect data about EU citizens, you should ask for explicit consent (called “opt-in”). You should also allow your customers to withdraw their consent at any time “without detriment”. Furthermore, you should grant your consumers the right to be forgotten. Today, we’ll discuss how data governance and data matching will help to comply with GDPR.

Many consider that GDPR is bad news. Especially it is bad news for companies that rely on data collection and analysis to increase their revenue. The new legislation will most likely improve the overall transparency for EU consumers. But you will also have increased costs to assure compliance.

As a result of the significant costs of new systems required to support and to enforce the new regulation, several articles are announcing the end of “the grand bargain”. For those of you that haven’t heard of this term yet, “the grand bargain” denotes the exchange of free content for personalized advertising.

Welcome Data Governance and Data Matching

However pessimistic some people are, GDPR is also an opportunity for your organization to take a holistic approach to your data governance and data matching processes. This new method should help stay both compliant and competitive. Overall it will drive better business outcomes. Usually, such an approach to data governance and data matching relies on three important steps:

Assess your data.

For starters, it is important to understand the locations and the volume of the personal you store. There is an always growing number of the channel you use to connect with your customers.  Thus, it is likely that you will find data about the same customer in different systems. It could be your CRM, your email system, the backend of your mobile application and so on.

Define the approach.

To govern your data, you need to bring together all the IT processes and business functions. You should identify the owners of each set of data. Then, you should plan the steps you need to perform.

Master your data.

For GDPR compliance, you need to make sure to identify all the data about subjects. It does not matter its location or system. Then, you should start associate, match and consolidate it.

This is not an easy task but WinPure Clean & Match will help you identify data from different sources and generate intuitive and easy to understand data matching reports. Furthermore, with WinPure Clean & Match you have complete control over your deletion process. WinPure Clean Match will help you make sure that, once a customer requests to be removed from your database, his personal data is actually deleted.

We have over 10 years experience in data accuracy, working with over 3,000 businesses globally and our experts will be happy to support you on the configuration and set-up of WinPure Clean and Match.


Written by Andrei Popescu

Andrei is a detail-oriented writer and enjoys the process of researching and learning new things all data quality.

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