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Fuzzy Matching

Practical guidance on data cleansing, matching, and identity resolution - from the team building the tools.

All Product Updates Customer Experience Data Quality Data Matching Data Cleansing CRM Data Entity Resolution

Fuzzy Matching Explained: Algorithms, Techniques, and How It Works

Fuzzy Matching Explained: Algorithms, Techniques, and How It Works

Fuzzy matching is a string comparison technique that identifies records likely to represent the same individual or entity even when they are...

By Farah Kim 17th June 2026

How to Stop Fraudulent Data from Ruining Your Business During Peak Shopping Seasons

How to Stop Fraudulent Data from Ruining Your Business During Peak Shopping Seasons

November. The start of peak shopping season – Thanksgiving, Black Friday, Cyber Monday and the countdown to Christmas. It’s a joyous time...

By Farah Kim 10th November 2024

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