Save your business time & money
7 Cleansing Modules & Fuzzy Matching
Highly Rated – Industry Awards
World-class customer support

What sets WinPure apart from other data cleansing tools?

Data Cleaning Benefits

  • Improved decision making. Did you know, on average B2B data decays at around 35% per annum?
  • Boost results and revenue – Clean data makes for better results and greater ROI on marketing and communications campaign.
  • Save money and reduce waste – Data cleansing reduces the waste associated with physical marketing strategies like direct mail marketing.

Data Cleansing Features

  • Advanced Data Profiling – to check the quality of your data by analyzing formats, types, completeness and value counts.
  • WinPure CleanMatrix™ to provide a simple yet sophisticated method of applying a whole host of data cleaning processes onto your data.
  • Intelligent Data Matching – will find the most true matches with least false matches thanks both to its sophisticated data matching engine

Data Cleansing Software

Simple to use, yet extremely powerful data cleansing tools. Specially designed to be used by anyone not just IT people
Value for money. Affordable packages; costs 95% less than comparable solutions.
WinPure Worldwide. Working with over 3000+ customers worldwide.
Download our free trials and try them using your own lists, and discover why your business needs WinPure™

What is a Data Cleansing Tool?

A data cleansing tool (or data scrubbing tool) is a software application that will help to clean and correct lists and databases by identifying incomplete, incorrect, inaccurate, irrelevant, etc. parts of the data and then replacing, modifying, or deleting this dirty data. Some data cleansing tools will clean data by cross checking with a validated data sets.  WinPure offers a collection of affordable data cleansing tools you can test before you purchase.

ed 100 150x150

Edward B - Company Owner

Excellent Product & Customer Service

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is easy to use and we can complete large matches in a very short time.


Richard F - Company Owner

Excellent Software & Support

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

G2 Crowd Review

Best Data Cleaning Software

Not only does it execute its job with ease, but also provides ease of use and extreme comfort in doing so. This is the kind of product that once you start using you will not be able to drop down! I would highly recommend any business or user who has any data cleansing or matching needs to use this program!


Cynthia T - Director of Information Technology

Great Data Quality Software

WinPure Clean & Match works great to analyze data and find duplicates. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

Naveed B - IT Consultant

Always Recommending WinPure

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.


Fantastic Software with Exceptional Support

I cannot emphasise enough how valuable this data cleansing and dedupe software has been for us and I would recommend this to any business that requires their database to be cleaned and corrected.

Trustpilot logo

Trustpilot Review

9 Year User - Still Happy!

I've used WinPure for 9 years now (since 2007) and have found it to be the perfect companion to the many data projects I do for marketing and sales campaigns. Having started my own firm since then, I now have every client facing team member get Winpure on their machine to benefit from friendly UI, efficient speed, and dependability.

Complete Set Of Data Cleansing Tools

Intelligent Data Matching With Stunning Visuals

Clean & Match will find the most true matches with least false matches thanks both to its sophisticated data matching engine and combining it with the in-built knowledge base library system.

  • Multiple views including group matches, non matches and all data.
  • Master Record Rule Creator – Define rules to automatically select master records.
  • Update/Overwrite  – Automatically update or overwrite values within matching groups.
  • Fast Delete Tool – Instantly remove all the matching, non-matching or selected records.
  • Powerful Merging Tool –  Merge together duplicate records to create one Master Record, including option to keep all existing values.
winpure webinar episode 3

Try now or get a demo with an expert!


WinPure, a trusted innovator in Data Quality and Master Data Management Tools.
Join the thousands of customers who rely on WinPure to grow faster with better data.

McAfee Logo Deloitte logo vodafone HP logo