Link in varied data sources to unify records
Industry’s fastest matching and deduplication
Create single or multi level matching definitions
World-class customer support

What sets winpure tool apart from other data matching tools?

Advanced Matching Technology

Only with the WinPure matching tool do you get the fastest and most intelligent data matching engine from proprietary phonetic and fuzzy matching algorithms, combined with sophisticated scoring and merging functions.

Easiest to Use

WinPure software was specially designed for anyone to use, without any special training or coding required. Unlike other data matching tools, you can start using our solution in minutes rather than hours.


WinPure Wordwide

Compared to other matching tools and solutions, WinPure has users in over 50 countries across 5 continents, making it most the popular and highest rated data matching & cleansing solution in the world.

Match your data with ease & sophistication

Superfast intelligent data matching software

WinPure Clean & Match is a world-class matching tool that includes proprietary and standard algorithms to detect phonetic, fuzzy, miskeyed, and abbreviated variations, combined with deep domain knowledge of names, including nicknames and multicultural name variations. It will find the most true matches with least false matches and duplicate matches are beautifully presented with individual scores and many options available include merge/purge, auto select master records, delete, update and export results.

  • Non-Phonetic Fuzzy Matching – To match keying errors and transpositions (such as Sandler and Sander) and reading errors (such as Naylor and Maylor).
  • Firstname Nickname Matching – Identify near-matching person names, initials and even nicknames like Dave & David, Bob & Robert, Debora for Debra, etc.
  • Company Name Matching – Advanced methods to identify company names with different definitions (e.g. Flowers Limited = Flowers LTD, Marketing World PLC = Marketing World, etc.).
  • Street Address Matching to identify matching addresses with different abbreviations. For example, 10 Main Street would match against 10 Main Str, 25 Park Road would match against 25 Park Rd, etc.
data matching tool screenshot
winpure webinar episode 3

Try now or get a demo with an expert!


Deduplication Software action snapshot

Complete set of data matching tools

Data Matching Made Easy

Duplicate matches are beautifully presented with individual scores and many tools are included to help with merge/purge,  selecting master records, deleting, updating and exporting the results.

  • Multiple views including group matches, non matches and all data.
  • Master Record Rule Creator – Define rules to automatically select master records.
  • Update/Overwrite  – Automatically update or overwrite values within matching groups.
  • Fast Delete Tool – Instantly remove all the matching, non-matching or selected records.
  • Powerful Merging Tool –  Merge together duplicate records to create one Master Record, including option to keep all existing values.

Intelligent data matching with golden record technology

matching 2 f13337009b158364b955ea912f5c194a 1

Stunning visuals to highlight all matching records & scores

What is Data Matching Software?

Data matching software is an application that will help to identify and delete duplicate records in a database. The application will almost certainly be using special data matching algorithms to find the duplicate entries and then provide the user the ability to either remove the duplications or merge them together. Data matching tools like WinPure Clean & Match has both basic and advanced data-matching techniques which help to remove duplicates from virtually any list

Data Matching Webinar


What is data matching?

Data matching is a process that involves comparing computer records held by the same or another organization or business to see how far records match and identify any duplicates or duds.

What is data matching used for?

One of the many uses for data matching tools is that they potentially allow fraudulent claims and payments to be identified. Other uses include streamlining mail out lists so that fliers and other advertisements can go out to only one per household instead of three or four. This is true as well with cleansing telephone lists.

Data matching is used in various industries to save money and boost productivity.

WinPure, a trusted innovator in Data Quality and Master Data Management Tools.
Join the thousands of customers who rely on WinPure to grow faster with better data.

McAfee Logo Deloitte logo vodafone HP logo