Best-in-class Data Matching Software

Data Matching Software for Accurate Cross-System Record Matching

Match records across CRM, ERP, SQL databases, spreadsheets, and legacy systems with an all-in-one data match platform. Exact, fuzzy, and AI-powered data matching helps teams link similar and identical records at scale.

Cloud & desktop software
Configurable match rules
Audit & compliance ready
Match One Multi Box
What is the WinPure Data Matching Software

Built for Complex Record Matching & Deduplication at Scale

WinPure helps data teams find and connect records that belong to the same entity, even when information is spread across multiple systems. Using a configurable, no code rule builder, users can define custom match rules, adjust confidence thresholds, and review potential matches before they are consolidated. All decisions are logged & verifiable.

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How the Data Matching Software Works

Turn Duplicate, Fragmented Data into Trusted Master Records

WinPure guides you through every stage of the data matching process, from profiling and preparing your data to identifying duplicate records, creating trusted golden records and exporting clean, reliable data back into your business systems.

Swipe →
01 — Profile the Data
02 — Clean & Standardise
03 — Run Data Matching & Identify Duplicates
04 — Review, Resolve & Create Golden Records
05 — Export Trusted Data

Understand Your Data Before You Match

WinPure enables users to review their data quality challenges before matching records. Fields with missing values, inconsistent formats and incomplete information are highlighted with a data quality score that shows the most pressing challenges that needs your attention before the data is matched.

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Localised AI Data Matching

Combining Traditional and AI-Assisted Data Matching

WinPure’s data match module is powered by AI data match algorithms that are secure, non-generative and designed to run within your infrastructure. Your sensitive data is secure, with all transformation done on a copy of your data, keeping your original data intact. This satisfies most GDPR and HIPAA data compliance requirements. 

Entity Resolution

AI Matching for Entity Resolution

WinPure’s MatchAI™ module reads records holistically rather than merely comparing field-by-field. Where conventional matching fails on transposed names or records with fragmented information, Match AI™ interprets the full record context to reach a match decision. It runs in your environment. No external model, no generative AI that can produce hallucinations. Every match decision you make is traceable in an audit file. 

Smart Master AI for Creating Master Records

After matching groups records together, SmartMaster AI™ evaluates every candidate across three dimensions: how complete its fields are, how consistently those fields align with the wider dataset, and how reliable each attribute is relative to its source. The highest-scoring record becomes the golden master. All of this within seconds with completely configurable rules.

SmartMaster
knowledge base library

Build Your Custom Knowledge Base Library

WinPure’s knowledge base library is designed to capture known variations within your data. Users can use the library to define their own custom words, save these for future run, which are then fed directly into MatchAI™’s record interpretation. The more precisely your library is maintained, the higher the confidence scores you will achieve with matching. 

What Can You Do with WinPure Data Matching Tool?

Achieve Key Business Goals with Friction-less Data Matching

Do not let disparate & duplicate data stop you. Cross-match records even without unique identifiers!

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CRM & Contact Deduplication

Fragmented records across business, marketing, and internal database distorts information. WinPure’s data matching tool enables easy CRM deduplication, turning disparate information into unified customer views for a data migration or consolidation project.

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Patient Record Matching

Due to data privacy rules and concerns, clinical systems often cannot share a common patient identifier when cross-referencing data. WinPure solves the challenge by enabling matches on common identifiers like names, phone numbers, and emails, across databases and systems.

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Cross-Jurisdiction Matching in Governments

Government data spans departments, programmes, and years. WinPure matches across sources using name, address, and partial identifiers all while remaining on premise, with full audit logging & reporting for compliance review.

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Data Migration Preparation

Migration projects inherit inconsistency from the source. Matching and deduplication before go-live means the destination platform starts with data in a state it can use. Clean, matched data into the new system from day one.

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Entity Resolution at Scale

Resolve records that refer to the same real world entity across multiple disconnected sources. Entity resolution sits at the end of the data quality chain when records are matched, duplicates are removed, and the surviving record becomes a verified golden master that downstream systems can trust.

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Mergers & Acquisitions

During mergers and acquisitions, data from multiple ERPs and CRMs has to be combined fast, but record structures, codes, and naming conventions make it impossible to line up. CAM allows for easy comparisons, structure mapping, and the consolidation of datasets within days instead of months.

WinPure is the only data matching software that runs entirely on your infrastructure, processes tens of millions of records, and can be setup in seconds.

WinPure Data Match vs Competitors

How WinPure compares with other leading alternatives.

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Feature
WinPure
Other Match ToolsManual workflows
Localised AI Matching
MatchAI™ reads full records holistically — resolves transposed fields and cross-field ambiguity
Not available — algorithms are rule-based only
Not applicable
Automated master record selection
SmartMaster AI™ scores every matched group on completeness, consistency, and reliability to select the golden record
Manual survivorship decisions required after matching
Manual review
Built-in data cleaning before matching
Clean and standardise data within the same platform before match rules run
Matching only. Some tools have limited data cleaning options
Separate process. No integration
Knowledge Base Library
Persistent dictionary of value equivalences and known variations that feeds directly into match logic
Not available as a named capability
Manual categorisation
Fuzzy algorithm selection per field
Algorithm type is selectable and adjustable per field without rebuilding the project
Single algorithm applied across the project
Limited ability to change algorithms per column or field
Golden Record Identity™
Assigns a persistent identity to every matched entity
Not available in most DQ platforms
Not available
Audit log for compliance review
Immutable log of every match decision
Available in some tools but not a primary feature
Manual documentation only
✓ Supported   — Partial or conditional   ✗ Not supported
V11 r
WinPure Clean & Match Enterprise v11 Guide

Now with Golden Record Identity™ & AI Entity Resolution

Version 11 introduces three built-in AI modules to the platform: Clean AI™, Match AI™, and SmartMaster AI™, that work together to automate data cleansing, deliver more accurate entity resolution, and intelligently create trusted Golden Record Identities™ at enterprise scale.

Get the v11 Product Guide Online PDF. No Registration or Download Required.
Lamy America WinPure Customer
70% Faster data consolidation
100% Improved workflow efficiency
>100K Customer contact data
Data Matching Case Study

How L’Amy America Simplified Complex Data Matching with WinPure

L’Amy America supplies eyewear brands to retailers across the US. With a large customer database, it was wasting hours each week manually matching hundreds of thousands of company names and addresses across datasets. With WinPure, matching jobs that previously took hours were completed in minutes with improved workflow efficiency.

The software works very well for my needs—it finds matches quickly and the results can be easily exported. The improvements that have been made from one version to the next are appreciated as well.

Seth Sanford - IT Manager
Read Case Study →
Customer Reviews

Rated as the top data matching solution

Independent review platforms and customer feedback from teams using WinPure in production.

Frequently Asked Questions

What Customers Ask Before Using WinPure’s Data Matching Software

Get Started

Three ways to evaluate WinPure.

Option 01

Free Trial

Download and install WinPure Clean and Match Enterprise in your own environment. No cloud account. No data sent externally.

30-day full access
All modules included
Runs inside your infrastructure
Download free trial →
Option 02

Request a Demo

A guided 30-minute walkthrough of the platform with one of our data quality specialists. Bring your specific data challenge.

Live platform demonstration
Q&A with a technical specialist
Scoped to your use case
Request a Demo →
Option 03

See the Platform in Action

See exactly how data matching, and entity resolution work on a real-world dataset.

Step-by-step module walkthroughs
Real dataset demonstrations
Guided by the WinPure product team
See How it Works →
Contact Us

Start a conversation about your data matching project.

Migration deadline, a deduplication project, or a larger entity resolution requirement – we will help you understand what WinPure can deliver and how quickly.

UK and Europe
+44 (0) 118 929 8100
Arlington Business Park, Reading, RG7 4SA
United States
+1 (608) 420-4952
5900 Balcones Drive, Austin, TX 78731

Book a Demo or Start a Trial