Resolve dirty, duplicate, and disparate data with AI-powered data matching software
WinPure is the industry’s only secure, desktop-based data quality solution powered by an AI data match engine that can identify hidden identities & resolve complex duplicate records within seconds.
Are ‘Liz’ & ‘Beth’ the same person?
Find out with WinPure’s AI data match tool
WinPure’s AI Data Match is a purpose-built solution for entity resolution & deduplication. It applies common-sense principles to identify and link records across various data sources and leverages a global database name system to accurately match entities, even with inconsistencies or variations in data. See how you can identify duplicates, find hidden identities, and resolve entities in just three steps.
Watch how 👇
Global name recognition that addresses cultural name variations
WinPure incorporates a robust, culturally-aware name library, pretrained on an extensive dataset of 800 million global names. This sophisticated technology enables our AI to:
- Instantly recognize synonyms (e.g., Bob and Robert) and transliterations (e.g., Mohamed, Mohammed, Mhd)
- Resolve names across diverse alphabets and scripts (e.g., Arabic, Mandarin, Roman)
- Deliver accurate and consistent name matching results
Intelligent AI data matching software scans all possible related matches
WinPure’s purpose-built AI engine uses advanced comparators to identify possible duplicates based on the knowledge it holds about data structures. Get:
- Pre-built comparison routines containing deep knowledge about specific attributes such as phone numbers, SSNs, dates, etc.
- Dynamic attribute recognition that identifies and adjusts to variations in the presentation of attributes such as names, addresses, or dates.
- Advanced relationship awareness and detection that allows you to understand the connections between entities within your data
Make use of multiple data match algorithms
Want granular control? WinPure’s fuzzy and exact match algorithms are designed for users who want a controlled match process. Set thresholds, assign match scores and take full control of your match parameters. Get:
- A powerful fuzzy match algorithm with 97% accuracy in catching near-duplicates
- Build your match definition with custom rules and conditions to meet your data requirements
- Match multiple files and tables through a simple drag and drop process
Experience the precision of global address parsing
The AI technology comes equipped with a global address parsing ability that allows users to compare, match, and parse global addresses right down to individaul components such as street number, street name, city, state, province, postal code, and country. The tool:
- Analyzes and normalizes address data for accurate comparison
- Identifies similarities between addresses across borders
- Efficiently detects discrepancies in global address formats
How customers use data matching
(and the results they achieved!)
- Name matching with AI – users were able to resolve identities with the help of AI data matching that detected phonetic, miskeyed, and abbreviated variations
- Street address matching – most street addresses are incomplete or abbreviated, but WinPure’s fuzzy logic was used to match & consolidate varying addresses
- Multi-level match definitions – WinPure enables users to create single or multi-level match definitions for specific outcomes
- 50% improved efficiency – companies reported an increase in efficiency with fast data matching and an even faster ability to set master records
- Savings of millions – companies were able to save millions in hiring additional talents and resources to clean & de-dupe data.
Serving clients across 50+ countries
We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.
4000+
SME businesses served
97%
data matching accuracy
95%
Customer retention rate
Real-world results
enabling data success across industries
- Marketing
- Healthcare
- Local Goverments
- Sports
- Media
Marketing
Consolidate customer records with marketing data
Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.
Healthcare
Obtain insights from patient data
The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.
Local Goverments
Improve public benefits with government data
WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.
Sports
Amplify performance with sports data
Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.
Media
Better customer data management for media industries
Media companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of audience lists, content metadata, and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar organization in the media industry benefited from WinPure.
Recommended by industry leaders
Rated by leading platforms
Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.
Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.
We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.
WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.
WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.
A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.
Request a Trial - Speak with Us to Unlock Full Access!
Discover WinPure’s award-winning features & get a hands-on session on how to use:
- Advanced Matching Algorithms
- Customizable Matching Rules
- Data Parsing and Standardization
- Data Deduplication
- Address Verification and Standardization
- Automated Workflows
…. and much more!
"*" indicates required fields
Data quality management resources & insights
Meet Data Leaders & Experts
Got a question for top data professionals? Our webinars provide a unique opportunity to meet and engage with industry people as they answer your queries live.
Listen to Insightful Podcasts
Tune in to listen to the people who know their way around data. Podcasts are presented by the WinPure team, bringing you insights to make data-driven decisions.
Enjoy Interviews and Insights
Read exclusive interviews, helpful guides, and insights from top data management experts. We help you make sense of your data with a knowledge hub of quality content.
Data Matching FAQS
Data inconsistencies can lead to problems like missed marketing opportunities or inaccurate reporting. Data matching helps ensure your data is unified and reliable.
Typos, different formats (e.g., John vs. Johnny), and missing information can make data matching tricky. WinPure helps overcome these challenges with advanced fuzzy matching techniques.
Data matching and record linkage are often used interchangeably, but there’s a subtle difference. Data matching focuses on finding any records that refer to the same entity, regardless of data source. Record linkage specifically refers to linking records across databases that hold similar information, typically about individuals.
WinPure offers advanced matching techniques to find matches even with discrepancies. Our tools use methods like fuzzy matching and probabilistic matching to account for variations in data. Additionally, WinPure allows you to define matching rules based on specific data points for more control.
WinPure offers deterministic matching and probabilistic matching. Deterministic matching uses exact or predefined rules to identify matches. Probabilistic matching assigns a likelihood score to potential matches, considering variations in data. WinPure helps you choose the best approach based on your specific data and matching needs.
