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Tackle duplicate data with a powerful data merge purge software

Best-in-class merge purge software tool to quickly and accurately highlight, remove and combine records. From your marketing / mailing lists, databases, spreadsheets, CRMs and much more. Time to start taking charge of your data quality and ensure accurate insights.

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What is the purpose of a merge purge process
and how does it work? 

A merge purge process in data management means to either combine (unify) multiple versions of a customer record to get the whole picture or to remove obsolete information. For example,combining different phone and address records of Mary Smith is a merge process, whereas removing redundant work emails is a purge process. When tackling duplicate data, a merge and purge software is used to perform these tasks at scale. WinPure offers users a merge and purge tool that allows them to quickly combine or remove selected records, saving on hours of manual effort in consolidating duplicate data.

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merge purge software

Key data merge purge features unique to WinPure 

Super fast intelligent merge purge

WinPure Clean & Match Software can be used to merge together duplicates from various sources to create one master record.

  • Update Field – is used to select the specific columns you want to merge
  • Only Empty – option can be used to ensure only empty cells are updated during the merge
  • Keep All Values – Can be used to ensure all values in the specified columns being merged are kept, without losing any data. Additional columns are created to store all the necessary values. For example, during a merge, addition columns can be created and will store all the fields that have been selecte
WinPure data matching
WinPure data integration

Easy integration with popular databases and file formats

Import / Export files, databases & CRM’s including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more.

merge purge data of any kind from any internal or external sources.

WinPure provides instant access to data of any kind with out-of-the-box connectors to everything from personal spreadsheets to enterprise data warehouses and massive big data systems.

Create master records as easy as 1-2-3

Following a successful merge and purge process with WinPure, creating master records becomes a streamlined task. Users can define specific rules that determine which data points from the merged records become part of the final master record. This ensures consistency and eliminates the risk of errors during manual selection. With WinPure, the process of transforming cleansed data into a centralized, reliable source for further analysis is efficient and straightforward.

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AI-powered merge purge capabilities 

WinPure’s deduplication software tackles a common challenge for global enterprises: identifying and eliminating duplicate records with cultural variations in names. Leveraging artificial intelligence, WinPure intelligently analyzes vast datasets, recognizing even subtle differences in name formats across cultures. This ensures accurate deduplication, eliminating redundant data and improving data consistency for better analysis and decision-making.

How customers use our merge purge tool
(and the results they achieved!)

  • Creating one standalone data record – that contains all of the valuable data for each customer eliminates duplicate mailings and improves efficiency for your sales staff.
  • Reducing costs – and improving customer satisfaction.
  • Quickly and accurately combine lists from different sources.
  • Create survivorship rules with simple to use interface.
  • Match on anything – not just name and address, but email, phone numbers, addresses, company names and much more!

Explore merge purge software for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Real-world results
enabling data success across industries​



Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies



Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies


Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies



Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies



Better compliance for manufacturing industries

Manufacturing companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of compliance lists, vendor and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar an organization in the manufacturing industry benefited from the WinPure.

Manufacturing Case Studies

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Download the 30-Day Free Trial

and improve your data quality with no-code:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!

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WinPure Merge Purge Software FAQs

What is merge purge software?

Merge-purge software is a tool used to combine and eliminate duplicate records from databases, ensuring data accuracy and consistency.

How does a merge purge tool work?

Merge purge software compares data sets, identifies duplicate entries, and merges them into a single, clean record, enhancing data quality.

Why is a merge purge software important?

Merge-purge software helps organizations maintain clean databases, improve marketing campaign efficiency, and reduce costs associated with redundant data.

Can WinPure's merge purge software handle large datasets?

Yes, merge-purge software is designed to efficiently process and deduplicate vast amounts of data, ensuring scalability for enterprise-level applications.

What features should I look for in merge-purge software?

Look for features like customizable matching criteria, automated duplicate detection, and integration capabilities with existing databases for seamless data management.


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