WinPure joins forces with Senzing to provide AI Entity Resolution for Businesses of all sizes Learn More

Data preparation tool that takes away the guesswork!

WinPure eliminates the time-consuming guesswork from data preparation. Our intuitive tools seamlessly integrate with your existing systems, profile and clean your data, and ensure accurate record linkage.  Get clean, unified data for faster analysis and smarter business decisions.

Data Profiling R 01

What is a data preparation tool
and why do you need it? 

Data preparation tools are designed to automate the cleaning & standardization of semi-structured data or dirty data. A powerful data prep tool like WinPure has over 30+ checkpoints to identify and correct common data errors such as incomplete entries, typos, missing values, odd characters in data fields and so on. Typically, data prep is done manually by either using a spreadsheet or a Python library, however, with no-code data prep tools like WinPure, you can significantly reduce the time and effort required to prepare your data for meaningful analysis as the entire process is easily managed in a one-click window! No coding, no stress.

merge purge software
merge purge software

Key data preparation features unique to WinPure 

Data preparation made easy, efficient, and quick

No need for specialized skills. No coding or SQL required. Our visual interface makes data preparation easy by removing technical barriers and enabling you to blend, wrangle and shape data on your own – where it is then integrated as part of your reporting and analytics pipeline. This frees IT to focus on more strategic work, while you get insights needed to investigate data at will.
WinPure data matching
WinPure data integration

Easy integration with popular databases and file formats

Import / Export files, databases & CRM’s including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more.

Profile, cleanse, deduplicate and transform any kind of data.

WinPure provides instant access to data of any kind with out-of-the-box connectors to everything from personal spreadsheets to enterprise data warehouses and massive big data systems

Multiple options to prep and transform data with a one-click

Containing an array of data preparation tools to help clean, correct, standardize and transform your data the WinPure Data Preparation Matrix is divided into 7 sections, each section focusing on a specific data cleaning operation. You can easily view all issues affecting your data including spelling errors, number errors, punctuation issues, and much more.  All settings can then be stored and used on other similar data sets thus saving an incredible amount of time.

SS cleansing 1
SS matching 3

Create custom dictionaries with Word Manager

WinPure’s Word Manager allows you to create custom dictionaries to ensure consistent spelling throughout your data. You can define how abbreviations and synonyms should be interpreted, ensuring they are all recognized and treated consistently. Word Manager can also help find and eliminate duplicate entries caused by minor wording variations.

How customers use our data prep tool
(and the results they achieved!)

  • Fix errors quickly data preparation helps catch errors before processing. After data has been removed from its original source, these errors become more difficult to understand and correct
  • Produce top-quality data – cleaning and reformatting datasets ensures that all data used in the analysis will be high quality.
  • No Need for ETL or Data Modeling: No more complex extract, load and transform operations. Easily clean massive amounts of data for cloud migration or CRM migration purposes.
  • Easy for business users – especially designed for everyone; business users, IT experts, data analysts, and anyone who understands their data and the outcome they want from it.

Explore data preparation tool for free

Data Profiling MS 03
cover world

Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Real-world results
enabling data success across industries​



Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies



Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies


Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies



Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies



Better compliance for manufacturing industries

Manufacturing companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of compliance lists, vendor and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar an organization in the manufacturing industry benefited from the WinPure.

Manufacturing Case Studies

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

ed 100 150x150 1
Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

richard 100 150x150 1
Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

cynthia 100 150x150 1
Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

naveed 100 150x150 1
Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Download the 30-Day Free Trial

and improve your data quality with no-code:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Data quality management resources & insights


Meet Data Leaders & Experts

Got a question for top data professionals? Our webinars provide a unique opportunity to meet and engage with industry people as they answer your queries live.


Listen to Insightful Podcasts

Tune in to listen to the people who know their way around data. Podcasts are presented by the WinPure team, bringing you insights to make data-driven decisions.


Enjoy Interviews and Insights

Read exclusive interviews, helpful guides, and insights from top data management experts. We help you make sense of your data with a knowledge hub of quality content.

Data Preparation Tool FAQs

What is a data preparation tool, and what does it do?

A data preparation tool is software designed to clean, transform, and enrich raw data into a usable format for analysis. It automates tasks like data cleansing, normalization, and integration, ensuring data quality and consistency.

What are the benefits of using a data preparation tool?

Using a data preparation tool like WinPure improves data quality, reduces errors, and accelerates the data analysis process. It empowers users to transform messy, disparate data into valuable insights, driving informed decision-making and business success.

How does a data preparation software handle different data sources and formats?

Data preparation software are versatile and can handle various data sources and formats, including databases, spreadsheets, text files, and more. They often provide connectors and integrations for seamless data extraction, transformation, and loading (ETL) from diverse sources

Can a data preparation tool handle complex data cleaning and transformation tasks?

Yes, data preparation tools offer advanced features for complex data cleaning and transformation tasks. They include functionalities like deduplication, standardization, and pattern recognition algorithms to address diverse data quality challenges effectively.

Is a data preparation tool suitable for users with limited technical expertise?

Yes, a data preparation tool like WinPure is designed with user-friendly interfaces and intuitive workflows, making them accessible to users with limited technical expertise. They often include visual data wrangling capabilities and guided processes to simplify data preparation tasks for non-technical users.