Easy point-and-click user interface
Strong focus on data quality
Highly Rated – Industry Awards
World-class customer support

What sets WinPure apart from other data preparation tools?

Data Preparation Benefits

  • Fix errors quickly Data preparation helps catch errors before processing. After data has been removed from its original source, these errors become more difficult to understand and correct
  • Produce top-quality data Cleaning and reformatting datasets ensures that all data used in analysis will be high quality.
  • Make better business decision Higher quality data that can be processed and analyzed more quickly and efficiently leads to more timely, efficient and high-quality business decisions

Data Preparation Features

  • Save on Time & Effort You don’t have to waste days & weeks to fix data before you can set it up for insights or analytics.
  • No Need for ETL or Data Modeling: No more complex extract, load and transform operations. Easily clean massive amounts of data for cloud migration or CRM migration purposes.
  • Easy for Business User: Specially designed for everyone; business users, IT experts, data analysts, and anyone who understands their data and the outcome they want from it.

Prepare your data with ease & sophistication

Data Preparation Made Easy

No need for specialized skills. No coding or SQL required. Our visual interface makes data preparation easy by removing technical barriers and enabling you to blend, wrangle and shape data on your own – where it is then integrated as part of your reporting and analytics pipeline. This frees IT to focus on more strategic work, while you get insights needed to investigate data at will.
Our industry-leading data preparation tool provides a point-and-click interface to help you combine disparate data, profile it to understand underlying issues, correct spelling errors, fill in missing information and provide a clean, consistent dataset ready for analysis, regardless of where your data lives and in which format.

Transform Dirty Data

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Connects to all popular files, databases & CRM's

Import / Export files, databases & CRM’s including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more.

Profile, cleanse, deduplicate and transform any kind of data.

WinPure provides instant access to data of any kind with out-of-the-box connectors to everything from personal spreadsheets to enterprise data warehouses and massive big data systems.

Free Demo

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Complete set of data preparation tools

Data Preparation Tools

Containing an array of data preparation tools to help clean, correct, standardize and transform your data the WinPure Data Preparation Matrix is divided into 7 sections, each section focusing on a specific data cleaning operation. You can easily view all issues affecting your data including spelling errors, number errors, punctuation issues and much more.  All settings can then be stored and used on other similar data sets thus saving an incredible amount of time.

  1. Remove unwanted characters from your data.
  2. Convert common mistakes that can occur during data entry.
  3. Standardise to UPPERCASE, lowercase or Proper Case characters.
  4. Split data into various parts (eg. Person Name, Address, City/State/ZIP).
  5. Merge data into newly created column from multiple columns.
  6. Shift data to the left or right.
  7. Word Manager for correcting, replacing, extracting, counting or deleting any values/words within data columns.
One-Click Operation
Fully customize
View Real-time changes
Save and re-use Data Preparation designs

Stunning visuals to highlight all matching records & scores

What is data preparation?

Data Preparation is the process of collecting, cleaning, and consolidating data into one file or data table, primarily for use in analysis.  It is often referred to as Data Pre-Processing due to the fact it is an activity that organises the data for a follow-on processing stage.  The components of data preparation include data pre-processing, profiling, cleansing, validation and transformation; it often also involves pulling together data from different internal systems and external sources.

Why is Data Preparation important?

Combining multiple sets of inconsistent, poor quality data will likely result in inconsistent, poor quality insights from any future data mining or visualisation attempts. The better the quality data, and the smoother the transformation process – the more likely you will be able to turn the data into usable information.

With improved accuracy and quality, the processing speed of data increases. WinPure’s data preparation tool make responses faster, enabling access to reports quickly. Therefore, insights can be extracted immediately with the possibility of interacting with other areas, streamlining integration and innovation

Simple To Use

Simple to use, yet extremely powerful. Designed for all types of users


Value For Money

Excellent ROI, saving business time & money



Users in over 50 countries rely on WinPure Data Quality Solutions

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WinPure, a trusted innovator in Data Quality and Master Data Management Tools.
Join the thousands of customers who rely on WinPure to grow faster with better data.

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