The data profiling tool that diagnoses your data for sneaky errors

Go beyond basic error reviews. Get in-depth statistics of your data health. Identify patterns and hidden anomalies that cause high data quality issues derailing the value & credibility of your data.

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Data profiling made easy for
devs & analysts

Got a looming deadline for a report that you can’t seem to meet because there’s so many things to check for? WinPure’s data profile module makes it easy for devs and analysts to quickly review your data against 30+ common errors while also allowing for setting custom profiling rules – all without requiring coding know-how. Review and clean your data within seconds – and meet deadlines with confidence.


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Key data profiling features unique to WinPure

Data health breakdown with detailed statistics

WinPure’s data profiling feature goes over the 30 most commonly occurring errors, providing users with in-depth anomaly detection along with a detailed statistical overview of their data health. Identify and discover which of your columns have high potential data quality issues and which error type is the most problematic.

WinPure data profiling
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Set out-of-the-box data quality rules with Word Manager

Don’t want to mark Ltd. as an error? Simply use WinPure’s built-in Word Manager to set custom rules based on your data characteristics. By leveraging a custom dictionary, users can tailor rules to match their unique business logic and domain-specific needs, ensuring precise and accurate data profiling outcomes.

Multi-domain support for easy profiling

Connect and consolidate data from different sources. Get semi-structured data from different departments – sales, marketing, finance, and operations – under control. Regardless of structures, formats, or standards you use, WinPure accommodates diverse types of data without limitations, enabling comprehensive analysis and management across different domains or sectors.

WinPure data integration

How customers use data profiling
(and the results they achieved!)

  • Customizable anomaly detection – users set up custom attributes to flag anomalies with the Word Manager, enabling swift error detection.
  • Discovered high-to-low DQ issues – some customers were able to diagnose common errors causing high DQ issues that were not previously known.
  • Real-time transformation view – WinPure has multiple window views to display real-time transformations enabling process transparency.
  • Saved hours off a DQ project – a few users reported saving hours off a project that would not have been possible with manual data profiling.
  • Improved data collection – with in-depth insights, customers were able to improve data collection processes & enable governance standards.

Explore data profiling for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Real-world results
enabling data success across industries​



Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies



Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies


Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies



Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies



Better customer data management for media industries

Media companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of audience lists, content metadata, and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar organization in the media industry benefited from WinPure.

Media Case Studies

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Request a 7 Day Trial

Explore WinPure’s award-winning AI Data Quality platform packed with capabilities like:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data/Fuzzy Matching
  • Data Deduplication
  • Entity Resolution
  • Address Verification

…. and much more!

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Data quality management resources & insights


Meet Data Leaders & Experts

Got a question for top data professionals? Our webinars provide a unique opportunity to meet and engage with industry people as they answer your queries live.


Listen to Insightful Podcasts

Tune in to listen to the people who know their way around data. Podcasts are presented by the WinPure team, bringing you insights to make data-driven decisions.


Enjoy Interviews and Insights

Read exclusive interviews, helpful guides, and insights from top data management experts. We help you make sense of your data with a knowledge hub of quality content.

Data Profiling FAQs

Why is data profiling important?

Clean and accurate data is crucial for good decision-making. Data profiling helps ensure your data is up-to-date by finding errors and inconsistencies.​

What does data profiling do for you?

Data profiling examines your data to understand its characteristics, like data types, missing values, and formatting. It’s like a checkup for your data to identify any issues before starting a data cleansing or deduplication project. ​

Is data profiling always necessary?

Data profiling is most crucial for large datasets or data from multiple sources. For smaller datasets, you might be able to identify issues manually. However, data profiling can still be helpful to ensure consistency and catch hidden errors.​

What can WinPure's data profiling reveal?

WinPure’s data profiling uncovers things like missing values, invalid formats, and outliers. It can also show data distribution and identify potential relationships between data points.

What are the benefits of using WinPure for data profiling?

WinPure’s no-code data profiling can save you hours of manual effort in reviewing the data for errors and inconsistencies. With WinPure, you no longer need to worry about missing out on common data entry errors. ​