What is WinPure Clean & Match Enterprise v12?

WinPure Clean & Match Enterprise v12 is a Windows-based, no-code data quality and entity resolution platform. It combines cleansing, profiling, verification, matching, deduplication and golden record management with new AdaptiveMatch™, MatchGraph™ and AIConnect™ capabilities.

What’s new in WinPure v12?

Key additions include a re-engineered matching engine, AdaptiveMatch™ algorithm recommendations, MatchGraph™ relationship visualisation, AIConnect™ connectivity and a refreshed user interface. Both the REST API and MCP Server are available in v12.

How fast is WinPure v12?

In an internal six-column benchmark, WinPure v12 matched one million records in 14.6 seconds using exact and fuzzy comparisons. Results vary by data, rules, hardware and configuration.

What is AdaptiveMatch™?

AdaptiveMatch™ recommends suitable matching techniques for individual data fields and lets users configure algorithms, thresholds, weights and cross-column rules through a no-code interface.

What is MatchGraph™?

MatchGraph™ visually displays record relationships within matching groups, helping users inspect direct and indirect connections, available similarity scores and designated master records.

What is AIConnect™?

AIConnect™ provides a Bring Your Own Large Language Model approach for connecting supported AI services using organisation-controlled provider credentials. External provider data handling should be assessed before use.

Can WinPure v12 create golden records?

Yes. SmartMaster AI™ supports configurable master record selection and consolidation workflows, complementing WinPure’s matching and entity resolution capabilities.

Is WinPure v12 on-premises or cloud-based?

WinPure v12 is a Windows application that can run on-premises, in compatible virtual machines or on supported Windows-based infrastructure hosted on AWS or Microsoft Azure.

Does WinPure v12 include a REST API or MCP server?

Yes, WinPure v12 includes a REST API for integrating supported data quality functionality with external applications and workflows. The live MCP Server enables compatible AI assistants and agents to connect to supported WinPure capabilities, subject to the configured tools and access controls.

Where can I try WinPure v12?

Visit https://winpure.com/clean-match-enterprise/ to learn more about WinPure Clean & Match Enterprise v12 and its trial options.

Product Updates

Practical guidance on data cleansing, matching, and identity resolution - from the team building the tools.

All Product Updates Data Quality Data Matching Data Cleansing CRM Data Entity Resolution Data Match Algorithms

Introducing WinPure Clean&Match Enterprise v12: A New Era of Intelligent Data Matching and AI-Powered Data Quality

WinPure Clean & Match Enterprise v12 introduces a re-engineered matching engine, AdaptiveMatch™ intelligent matching recommendations, MatchGraph™ relationship visualisation and AIConnect™ connectivity. Built...

By Team WinPure, Farah Kim 14th October 2026

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Automated Data Cleansing with Clean AI™

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By Team WinPure 10th August 2026

Explainable Entity Resolution: Understand Why Every Record Was Matched

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By Team WinPure 2nd August 2026

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WinPure on AWS Marketplace

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By Team WinPure 2nd August 2026