Data integration as easy as 1-2-3. Connect & unify effortlessly

Easily connect all popular file formats, CRMs and databases to treat and transform with our built-in data integration capabilities. No third-party connectors or plugins are required. Simply plug-and-play!

data governance

Data integration that helps you
get the big picture

Tired of switching between platforms and files to get an overview of your data? No more. WinPure’s data integration is more than just ‘importing files.’ We make it easy for you to add, remove, merge, purge files so you can get a comprehensive overview of your records.

data integration
data integration

Key data integration features unique to WinPure

Connects to all popular databases, CRMs, file formats.

WinPure has exceptional data access, effortlessly connecting to and importing information from diverse sources – ranging from files like Text/CSV, Excel, and XML, to a wide spectrum of databases including SQL Server, Oracle, MySQL, MS Access, and cloud platforms like MS Azure & CRM systems like Salesforce and Zoho.

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Project-based approach with custom settings

Each cleaning and transformation activity can be treated like a project. Although not necessary, WinPure highly recommends creating a project, so all your data changes and settings can be saved and stored within a (.wppi) project file. This helps to continue from where you left off or simply to reuse the same settings for the future!

Append, edit, and delete records without affecting original source

You no longer need to worry about making changes on source data or having to extract to dozens of spreadsheets. With WinPure you can directly insert, delete, edit, enrich data as much as you like. Once done, click Save and you can treat it as an on-going project!​

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How customers use data integration
(and the results they achieved!)

  • Easy comparative analysis of data sets – users can load multiple files into the platform at a time for in-depth analysis without having to switch between platforms.
  • Transform data without corrupting source –  data edits are done directly on the WinPure platform and are saved in the local library, preventing data corruption.
  • Selective data cleansing – most customers didn’t need to clean the whole data set. Selective & project-based cleansing enabled them to focus on specific priorities.
  • Reduced dependencies on 3rd party connectors – users did not have to worry about third-party connectors or custom plugins to load data.
  • 10x faster data prep – with a plug-and-play approach users simply had to load and select data sources for prep, saving hours of manual effort.

Explore data integration for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Real-world results
enabling data success across industries​



Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies



Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies


Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies



Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies



Better customer data management for media industries

Media companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of audience lists, content metadata, and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar organization in the media industry benefited from WinPure.

Media Case Studies

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Request a 7 Day Trial

Explore WinPure’s award-winning AI Data Quality platform packed with capabilities like:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data/Fuzzy Matching
  • Data Deduplication
  • Entity Resolution
  • Address Verification

…. and much more!

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Data quality management resources & insights


Meet Data Leaders & Experts

Got a question for top data professionals? Our webinars provide a unique opportunity to meet and engage with industry people as they answer your queries live.


Listen to Insightful Podcasts

Tune in to listen to the people who know their way around data. Podcasts are presented by the WinPure team, bringing you insights to make data-driven decisions.


Enjoy Interviews and Insights

Read exclusive interviews, helpful guides, and insights from top data management experts. We help you make sense of your data with a knowledge hub of quality content.

What is data integration?

Data integration refers to the process of combining data from different sources into a unified, consistent view.

Why is a robust data integration process important?

Platforms that allow for data cleansing and matching must have flexible data integration capabilities so users can easily connect multiple data sources for ETL processes.

How does WinPure's data integration feature work?

WinPure’s data integration tool allows businesses to connect data from multiple sources without requiring additional third-party connectors, therefore, making data cleansing easy and manageable.

What are the common challenges associated with data integration?

Typically, integrating multiple sources is a complex and challenging process. Teams still rely on multiple third-party connectors and dozens of spreadsheet files to consolidate data.

How can businesses select the right data integration solution for their needs?

When choosing a data integration solution, businesses should consider factors such as scalability, flexibility, ease of use, integration capabilities with existing systems, security features, and vendor support.