Know who’s real and who’s a fraud with AI identity resolution

Prevent fraud, consolidate disparate records, and identify relationships with the industry’s leading AI-powered identity resolution platform.

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Identity resolution that
gets you answers

WinPure’s AI-driven identity resolution tool uses advanced algorithms and ML techniques to analyze vast datasets, detect patterns, and identify relationships between data elements. By leveraging AI, the tool can match and merge disparate data records, even if the data is dirty or corrupted. This allows for easy consolidation without compromising on efficiency & accuracy.


Key identity resolution features unique to WinPure

Integrate data from multiple sources into one platform

With seamless integration capabilities, disparate data streams from CRMs, databases, and different file formats can be converged into a single platform, for easy identity resolution. This unified approach enables users to transform, match, and treat data safely, efficiently, and with full control.

WinPure data integration
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Define column types, map attributes & let AI handle the rest

WinPure’s identity resolution is as easy as a walk in the park! No complex algorithm builds. No codes. Simply identify the data fields you’d like to match, then map the fields with built-in labels and let the AI review and analyze your data. Once done, you get a comprehensive match report with duplicates presented in detailed visuals.

Merge, purge, delete, overwrite results as needed

There’s a range of capabilities embedded in the WinPure interface to treat post-match data. You can overwrite results, merge, purge, or delete records as needed. You can even export directly to your desired format without requiring any additional third-party app or process!

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How customers use WinPure’s IR
(and the results they achieved!)

  • Identity resolution at scale – WinPure’s architecture is highly scalable, capable of handling large volumes of data, up to 10M records and more.
  • Relationship discovery with self-learning AI – The AI continuously learns and adapts to evolving data patterns and relationships with a self-learning capability.
  • Manage cultural name variations – Built with IBM’s Infosphere Global Name Management platform, the AI can resolve cultural name variations without requiring additional inputs.
  • Low false positive rates – WinPure accurately identifies true matches while reducing false positives by 90%.​

Explore identity resolution for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Real-world results
enabling data success across industries​



Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies



Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies


Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies



Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies



Better compliance for manufacturing industries

Manufacturing companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of compliance lists, vendor and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar an organization in the manufacturing industry benefited from the WinPure.

Manufacturing Case Studies

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Download the 30-Day Free Trial

and improve your data quality with no-code:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!

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Data quality management resources & insights


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Identity resolution FAQs

What is identity resolution?

Identity resolution links and consolidates disparate data records belonging to the same entity, ensuring accuracy and consistency.

Why is identity resolution important?

It enhances decision-making by providing a unified view of entities and improves operational efficiency by eliminating duplicates and errors.

What challenges does identity resolution present?

Challenges include handling large volumes of data, variations in data formats, and ensuring precision in matching algorithms.​

What methodologies are used in identity resolution?

Methodologies include deterministic matching, probabilistic matching, and advanced entity resolution techniques, analyzing attributes like names and addresses.

How can businesses optimize identity resolution?

By investing in advanced identity resolution tools like WinPure, implementing data governance practices, and continuously refining matching algorithms, businesses can optimize identity resolution effectively.​