Our 2022 Master Data Management Guide

This complete Master Data Management (MDM) guide will explain what MDM means and take you from A to Z addressing key challenges.

MDM Guide 2022
Image illustration for the Master Data Management Definition Guide



A comprehensive comparison of the best master data management tools in 2022 according to company size to help you make the right choice.

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selecting a master data management solution



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WinPure Clean & Match Community Edition is the freely downloadable version of the world's most popular data cleansing & matching software. Start cleaning, profiling and matching your data today!


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A Solid Affordable Data Management Solution With Amazing Product Support

Not only is the software second to none for managing data but the representative spent multiple hours on training with us to ensure we got up to speed and how best to use the software. I highly recommend their product and their service to anyone in the need of a data management solution.

- Gartner Review

ed 100 150x150

Excellent Products & Customer Service

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is easy to use, very fast and we can complete a large matches in a very short time.

- Edward B - Company Owner

Excellent Software & Support

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

- Richard F - Company Owner

Best Data Cleansing Software

Not only does it execute its job with ease, but also provides ease of use and extreme comfort in doing so. This is the kind of product that once you start using you will not be able to drop down! I would highly recommend any business or user who has any data cleansing or matching needs to use this program!

- G2 Crowd Review

Great Data Quality Software

WinPure Clean & Match works great to analyze data and find duplicates. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

- Cynthia T - Director of Information Technology

Always Recommending WinPure

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

- Naveed B - IT Consultant

Fantastic Software with Exceptional Support

I cannot emphasise enough how valuable this data cleansing and dedupe software has been for us and I would recommend this to any business that requires their database to be cleaned and corrected.

- Suha Alparslan

9 Year User - Still Happy!

I've used WinPure for 9 years now (since 2007) and have found it to be the perfect companion to the many data projects I do for marketing and sales campaigns. Having started my own firm since then, I now have every client facing team member get Winpure on their machine to benefit from friendly UI, efficient speed, and dependability.

- Trustpilot Review

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