From messy to meaningful data in minutes.

An end-to-end platform for business & tech teams to manage dirty, duplicate, and disparate data. Improve data quality without breaking a sweat!

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Let our AI do the entity resolution while you enjoy your coffee!

Best-in-class entity resolution software, at your service. Consolidate entity relationships and unify disparate data in three automated steps: map, label, analyze. Easy peasy.

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Case Study: How a customer generated over $1m using WinPure!

WinPure’s data Clean&Match API helped a customer save millions in wasted resources – and – increased revenue by $1M with improved lead quality!

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Leading Organizations Trust WinPure

Garbage data in, golden data out
A true no-code solution to data quality challenges

End-to-end DQM platform with
that meets your needs

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NEW! AI Entity Resolution

Unify data with AI entity resolution

Traditional entity resolution is expensive & limited. WinPure’s AI entity resolution is built in a user-friendly interface, designed for ER at scale with outstanding performance. Users can: 

  • Use a built-in labeling system for attributes
  • Map attributes using checkboxes
  • Use AI to analyze relationships
  • Create master records after entity resolution

Explore entity resolution 

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Data Profile

Review data health with advanced data profiling

Traditional data profiling is a slow and manual process that often misses crucial errors. WinPure improves the process & profiling outcomes by automating the process. Users can:

  • Identify over 30 common errors
  • Transform errors in real-time with multi-window views
  • Review data quality issues categorized from high-to-low
  • Identify columns with incomplete fields and missing values

Explore data profiling

Data Cleansing

Clean & Standardize

No code data cleansing & standardization

Teams spend 80% of their time in manual data cleaning and standardization. WinPure’s no-code software reduces this time spend with its intuitive interface. Users can:

  • Clean columns by simply clicking standardization options
  • Split components for targeted cleaning
  • Create custom abbreviation & name dictionaries
  • Parse address data to clean & standardize at component level

Explore data cleansing 


Fuzzy Matching

Data de-duplication with data matching

Duplicate customer records with varying information need a powerful fuzzy match algorithm like WinPure to identify exact and possible matches. Users can:

  • Cross-match between and across columns
  • Easily merge and purge or overwrite duplicates
  • Create master records by simple data selection
  • Customize match outcomes by setting thresholds

Explore data matching


Global Address Verification

250+ countries’ global address verification

WinPure’s address verification tool allows users to clean, standardize – and verify the accuracy by matching it against official government records of 250+ countries. Users can:

  • Parses address data for component-level cleaning & verification
  • Processes up to 3 million address records per hour
  • Adds geocoding to city centroid positions for over 245 countries
  • Adds latitude and longitude coordinates to worldwide postal addresses

Explore address verification 

Blazing fast performance
Transform 1M records in 3 minutes! 

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Real-world results
enabling data success across industries​



Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies



Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies


Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies



Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies



Better compliance for manufacturing industries

Manufacturing companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of compliance lists, vendor and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar an organization in the manufacturing industry benefited from the WinPure.

Manufacturing Case Studies

Why companies choose WinPure
as their go-to DQM platform


No-code software

Save time & effort with a true no-code approach


Full data security

On-premises platform with full security control​

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Minimal user training

Easy-to-use software for business & non-tech users


Data match accuracy

Get the highest data match accuracy scores of 97%


Reduce expenses

Data quality without additional talent & tool costs


Improve efficiency

Meet business goals faster with no code DQM

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Schedule a Demo

Explore WinPure’s award-winning data quality suite packed with capabilities like:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data/Fuzzy Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!

Data quality management resources & insights


Meet Data Leaders & Experts

Got a question for top data professionals? Our webinars provide a unique opportunity to meet and engage with industry people as they answer your queries live.


Listen to Insightful Podcasts

Tune in to listen to the people who know their way around data. Podcasts are presented by the WinPure team, bringing you insights to make data-driven decisions.


Enjoy Interviews and Insights

Read exclusive interviews, helpful guides, and insights from top data management experts. We help you make sense of your data with a knowledge hub of quality content.