Leading Organizations Trust WinPure
One Platform to Clean, Match & Unify Data from Anywhere
Connect Excel, databases, CRMs, and more—then profile, cleanse, and match it all to create a single source of truth in minutes. No complex setups, no code. 100% secure and on-premise.
Powerful Features for Effortless Data Quality Management
Resolve complex records with advanced AI data-matching
Experience the world’s most advanced AI data-matching solution that enables organizations to resolve complex records within minutes.
- Detect potential duplicates based on common-sense principles
- Determine possible relationships between datasets
- Intelligently identify duplicates based on learned principles
- Perform data matching at scale in just three steps
No code data cleansing & standardization
Teams spend 80% of their time in manual data cleaning and standardization. WinPure’s no-code software reduces the time spent with its intuitive interface. Users can:
- Clean columns with built-in pre-set standardization options
- Split components for targeted cleaning
- Create custom abbreviation & name dictionaries
- Parse address data to clean & standardize at a component level
Catch non-exact matches with advanced fuzzy logic
Duplicate customer records with varying information need a powerful fuzzy match algorithm like WinPure to identify exact and possible matches. Users can:
- Cross-match between and across files
- Easily merge and purge or overwrite duplicates
- Create master records of consolidated records
- Export directly into your CRM or data source
Clean & validate global address data effortlessly
WinPure’s address verification feature parses and validates addresses using 250+ official postal and government databases worldwide. Users can:
- Parse complex address formats into structured fields
- Validate addresses against trusted global sources
- Standardize addresses for consistency and compliance
- Detect and correct invalid, missing, or misformatted entries
CASE STUDY:
Discover How Vodafone Used Fuzzy Matching to Align Sales & Acquisitions
Vodafone needed to align account names from one list with the corresponding accounts in their master sales database. They required an intelligent method to identify and match accounts that were the same but spelled differently (e.g., “Dell” and “Dell Inc.”). Discover how WinPure’s fuzzy data matching helped solve this problem in record time!
Real-world results
enabling data success across industries
- Marketing
- Healthcare
- Local Goverments
- Sports
- Media
Marketing
Consolidate customer records with marketing data
Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.
Healthcare
Obtain insights from patient data
The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.
Local Goverments
Improve public benefits with government data
WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.
Sports
Amplify performance with sports data
Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.
Media
Better customer data management for media industries
Media companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of audience lists, content metadata, and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar organization in the media industry benefited from WinPure.
Why Leading Organizations Choose WinPure?
Drawing from user feedback on G2, here why customers always choose us!
User-Friendly Interface
Users appreciate WinPure’s intuitive design, which simplifies complex data tasks saving hours of manual effort & improving efficiency.
Exceptional Customer Support
Responsive, knowledgeable support that genuinely helps—frequently mentioned as a standout feature
Unbeatable Performance
Processes millions of records quickly—perfect for teams handling high volumes of customer or transaction data.
Customizable Matching Logic
Fine-tune match rules and thresholds with full transparency—no black-box logic or guesswork.
Cost-Effective & Convinient
Delivers enterprise-grade functionality at a fraction of the cost bloated legacy tools.
Seamless System Integration
Works seamlessly with Excel, CRMs, databases, and more—making integration effortless.
Blazing fast performance
Transform 1M records in 3 minutes!
Recommended by industry leaders
Rated by leading platforms
Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.
Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.
We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.
WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.
WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.
A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.
Serving clients across 50+ countries
We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.
4000+
SME businesses served
97%
data matching accuracy
95%
Customer retention rate
Get Your 30-Day Free Trial with Unlimited Support!
Explore WinPure’s award-winning AI Data Quality platform packed with capabilities like:
- Advanced Matching Algorithms
- Customizable Matching Rules
- Data Parsing and Standardization
- Data Cleansing and Deduplication
- Address Verification and Standardization
- Automated Workflows
…. and much more!
Data quality management resources & insights
Meet Data Leaders & Experts
Got a question for top data professionals? Our webinars provide a unique opportunity to meet and engage with industry people as they answer your queries live.
Listen to Insightful Podcasts
Tune in to listen to the people who know their way around data. Podcasts are presented by the WinPure team, bringing you insights to make data-driven decisions.
Enjoy Interviews and Insights
Read exclusive interviews, helpful guides, and insights from top data management experts. We help you make sense of your data with a knowledge hub of quality content.