Let our AI do the entity resolution while you enjoy your coffee!

Best-in-class entity resolution software, at your service. Consolidate entity relationships and unify disparate data – with just three automated steps: map, label, analyze.
It’s easy peasy.

Entity Res 5 03

Entity resolution made easy,
affordable, & accessible

Entity resolution (ER) is the process of identifying whether all the ‘Bob Jones’ in your database point to the same person. A great feature that came with prohibitive costs. But not anymore. WinPure has changed the game with AI by making entity resolution easy, smart, accessible, and affordable regardless of your business size. Make sense of your data, without spending a fortune.  

entity resolution
entity resolution

Simplifying ER with an
intuitive platform

Entity resolution has largely been a technical task implemented by developers. However, with more business users working directly with customer data, ER has become an instrumental multi-dimensional tool. Senzing’s purpose-built AI works with WinPure’s user-friendly data management platform to help both business users and developers meet organizational goals faster.

entity resolution

Want to know more? Get our buyer’s guide.

Download ER guide

How customers use our entity resolution
(and the results they achieved!)


  • Resolve customers with multiple accounts – AI entity resolution can identify customers who hold multiple accounts under different names or variations
  • Fraud detection & prevention – consolidation of multiple customer records and treatment of duplicates enables better fraud detection & prevention
  • Single views – of customers across different channels (online store, physical locations) enabling better targeted marketing campaigns and personalized recommendations
  • Pattern recognition – customers use the AI to analyze large volumes of data to identify hidden patterns and relationships that can uncover suspicious or fraudulent activities

Explore entity resolution for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Download the 30-day entity resolution trial (no credit card required)

Test a range of data quality functions + exclusive entity resolution access.

  • Data Profiling
  • Data Cleansing & Standardization
  • Data Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!

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Data quality management resources & insights


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Entity Resolution FAQs

What is Entity Resolution and how can WinPure's ER module help?

Entity Resolution, also known as record linkage or deduplication, is the process of identifying and linking records that refer to the same real-world entity across different data sources. WinPure’s AI-powered entity resolution performs ER at scale with minimal data preparation required.

What types of entities can WinPure's ER module handle?

WinPure’s ER module is versatile and can handle a wide range of entities, including customers, products, locations, and suppliers. It can effectively identify duplicates regardless of variations in spelling, formatting, or abbreviations.

How does the ER module work?

Simply load the data in WinPure’s plug-and-play interface, label and map the attributes, and then ask the AI to analyze. In just three steps, you go from disparate data to consolidated, de-duplicated data!

Is data prep needed for WinPure's ER module?

While WinPure’s ER requires minimal data preparation, we also have a complete data cleansing, data matching module for you to go granular with your data quality requirements.

How do you get started with entity resolution?

Simply download the 30-day free trial of WinPure’s entity resolution software, plug in your data, and begin your entity resolution process. No credit card required. Fully functional!