Fuzzy Data Matching Guide for Data-Driven Decision-Making By Farah Kim. Posted on March 12th, 2025 in Fuzzy Matching. This fuzzy data match guide is created for business and tech teams that work directly with customer data and are often caught in the comp...
The Ultimate Data Deduplication Guide By Farah Kim. Posted on March 5th, 2025 in Data Deduplication. Duplicate data is a critical challenge of modern database systems and CRMs. With more than 33% of a company’s data being duplicated...
Data Quality Issues: Why Every Organization Needs to Prioritize Now By Faisal Khan. Posted on February 26th, 2025 in Data Quality. Business decisions are only as effective and good as the data behind them…. Drowning in data but still thirsty for real insights? ...
Understanding Data Matching: Techniques, Challenges, and Applications By Farah Kim. Posted on February 13th, 2025 in Data Matching. Ever wonder why your data isn’t yielding the insights you expected? Despite the abundance of advanced analytics tools, you’re...
CRM Data Cleansing: How To Clean Up Your Customer Database By Farah Kim. Posted on February 6th, 2025 in CRM Data, Data Cleansing. Ever had to take out time from your busy schedule just to do a CRM data cleansing? If you’re a marketing administrator, a CRM manag...
Data Preparation Guide That Explains Everything from Basics to AI-Powered Insights By Faisal Khan. Posted on January 28th, 2025 in Data Cleansing, Data Hygiene, Data Preparation. A retail chain rolls out a big sales campaign with all the bells and whistles, like ad budgets, advanced analytics, and top-tier software...
What is Data Unification and Why is it Critical for Modern Businesses? By Faisal Khan. Posted on January 15th, 2025 in Big Data, Data Cleaning, Data Hygiene. Modern organizations are flooded with data flowing in from CRMs, marketing platforms, billing systems, and external integrations with mos...
AI Data Match vs. Traditional Match Processes: The True Cost-Benefit Breakdown By Faisal Khan. Posted on December 23rd, 2024 in Data Matching. You’re tasked with cleaning and matching records for the marketing and sales teams. Deadlines are tight but the dataset is a mess. ...
How To Build a Data Quality Team Using the ISO 8000-61 Framework By Faisal Khan. Posted on December 5th, 2024 in Article. Data today is messy, scattered, and harder to manage than ever. What used to be simple piles of spreadsheets has spiraled into a chaotic ...