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What makes WinPure the best data deduplication software?

Deduplication Benefits

  • Create duplicate free data you can trust for better decision making.
  • Match bought-in data to make sure you don’t send existing customers offers intended for new customers.
  • Avoid wasted direct marketing spend and upsetting customers by sending duplicate mail.

Deduplication Features

  • Create single or multi level matching definitions.
  • Match on anything – not just name and address, but email, phone number, date of birth, account number etc.
  • Lightning speed processing due to entirely in-memory and scales automatically across multiple processor.
data deduplication tool from Winpure - action snapshot of spreadsheet

Match your data with ease & sophistication

Superfast intelligent data matching

WinPure Data Deduplication Software finds the truest matches with the least false matches thanks both to its intelligent data matching engine and combining it with the in-built knowledge base library system.

  • Non-Phonetic Fuzzy Matching – To match keying errors and transpositions (such as Sandler and Sander) and reading errors (such as Naylor and Maylor).
  • Firstname Nickname Matching – Identify near-matching person names, initials, and even nicknames like Dave & David, Bob & Robert, Debora for Debra, etc.
  • Company Name Matching – Advanced matching methods to identify company names with different definitions (e.g. Flowers Limited = Flowers LTD, Marketing World PLC = Marketing World, etc.).
  • Street Address Matching to identify matching addresses with different abbreviations. For example, 10 Main Street would match against 10 Main Str, 25 Park Road would match against 25 Park Rd, etc

snapshot of data deduplication software

Connects to all popular files, databases & CRM's

Import / Export files, databases & CRM’s including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more.

Clean & match any kind of data.

The WinPure deduplication software tool provides instant access to data of any kind with out-of-the-box connectors to everything from personal spreadsheets to enterprise data warehouses and massive big data systems.

Free Demo

Deduplication Software action snapshot

Complete set of data deduplication tools

Data Deduplication made easy

Duplicate matches are beautifully presented with individual scores and many tools are included to help with merge/purge,  selecting master records, deleting, updating and exporting the results.

  • Multiple views including group matches, non matches and all data.
  • Master Record Rule Creator – Define rules to automatically select master records.
  • Update/Overwrite  – Automatically update or overwrite values within matching groups.
  • Fast Delete Data Deduplication Tool – Instantly remove duplicates, non-matching or selected records.
  • Powerful Merging Tool –  Merge together duplicate records to create one Master Record, including option to keep all existing values.

Intelligent data matching with golden record technology

Data dedupe tool

Stunning visuals to highlight all matching records & scores

What is data deduplication software?

Data deduplication software is a tool that allows you to import your lists from a variety of data sources, including excel, access, sql server and more. Removing records and rows can be a lengthy and mundane process. Using a good duplicate removal software can save a lot of time, but more importantly it reduce marketing postage costs by removing duplicate records from your database. The ability to dedupe, clean, and merge-purge at an affordable price is now possible using award-winning WinPure data dedupe software compatible with Windows.


What is deduplication software?

Data deduplication software is a tool that has the ability to dedupe, clean, and merge-purge your data as part of your data cleansing process. The software allows you to import your lists from a variety of data sources, including excel, access, sql server and more.

Why is deduplication important?

Deduplication is important to clean our duplicated records and to identify abnormal data records that must be removed manually. Removing invalid records and leaving only valid data to be used for company activities and decisions means that the quality of stored data will be greatly improved.

How do you perform deduplication?

The best way to perform deduplication is by utilizing a tool like Winpure Clean & Match, the #1 highest-rated data deduplication tool for mailing lists, databases, spreadsheets, CRMs, and more.

Download Clean & Match Free Trial

Complete toolkit for code-free data integration, profiling, cleansing, matching, fuzzy matching, deduplication & address verification.
Highly rated Worldwide, sold in over 50 countries across the globe.
5 Star customer ratings from G2 Crowd & Trustpilot
Increase the accuracy of virtually ANY list, spreadsheet, database, CRM, etc.
Free Trial includes help & support.

WinPure, a trusted innovator in Data Quality and Master Data Management Tools.
Join the thousands of customers who rely on WinPure to grow faster with better data.

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