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Powerful data deduplication software for CRM lists

Improve efficiency and accuracy 10X times with a powerful data deduplication software that comes with built-in data match algorithms for all kinds of complex datasets. Get better insights without breaking a sweat.

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What is a data deduplication software
and why do you need it?

Data deduplication software is a powerful tool that helps you streamline your customer data management. It works by identifying and eliminating identical records across your system, essentially creating a single source of truth. Multiple versions of customer data, employee data, financial data etc poses significant challenges for organizations – from failing to meet GDPR compliance to being a victim of fraud, the implications of duplicate data are severe. With a powerful data deduplication software like WinPure, business and tech users can now resolve complex duplicates without having to rely on a spreadsheet or a programming script to resolve duplicates. WinPure promises data deduplication on the go with a no-code, user-friendly interface designed for both business and tech users!

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Key data deduplication features unique to WinPure 

Data deduplication tool with over 30+ error detection check points

A key part of the data deduplication process is identifying and fixing data errors that causes ‘dirty data’. Issues like fat finger typing causing errors, punctuation and odd characters in text and number fields affects data accuracy and causes significant challenges in downstream applications. WinPure mitigates this challenge by enabling users to detect errors from over 30+ profiling check points.

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One-click data cleansing for easy data deduplication

Data cleansing is a crucial step before processing data through a deduplication algorithm. WinPure simplifies this step with its one-click data cleansing feature enabling users to clean data by simply selecting the desired option. Additionally, WinPure offers a built-in word library that empowers users to create custom cleansing definitions. This functionality allows for precise control, such as instructing the software to disregard variations like “Ltd” and “Limited” during the deduplication process. Clean data makes the deduplication process easier and more accurate.

Connect internal and external data sources effortlessly with easy integration

Break down data silos and bridge the gap between internal and external sources with WinPure’s seamless integration. Consolidate semi-structured data from all departments – sales, marketing, finance, operations – no matter the format, structure, or standard. WinPure connects with most popular databases, empowering you to analyze and manage information across your entire ecosystem, fostering insights without boundaries.

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Mastering global names with
AI-Powered deduplication

WinPure’s deduplication software tackles a common challenge for global enterprises: identifying and eliminating duplicate records with cultural variations in names. Leveraging artificial intelligence, WinPure intelligently analyzes vast datasets, recognizing even subtle differences in name formats across cultures. This ensures accurate deduplication, eliminating redundant data and improving data consistency for better analysis and decision-making.

How customers use data deduplication software
(and the results they achieved!)

  • Granular data insights – WinPure goes beyond basic deduplication, offering multi-faceted views to explore group matches, non-matches, and a comprehensive set of data treatment features for deeper data analysis.
  • Simplified master record management – to streamline record creation with the Master Record Rule Creator. Define automated rules for selecting the best record as your “Master,” accelerating the process and ensuring accuracy.
  • Data integrity at scale – maintain data accuracy and efficiency with automated updates and overwrites. WinPure seamlessly integrates new information while preserving coherence within matching data groups.
  • Effortless data consolidation – maximize data usability with the intuitive merge tool. Effortlessly combine duplicate records into a unified Master Record, preserving all critical information. This ensures a consolidated and clear view of your data.

Explore data deduplication software for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


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Real-world results
enabling data success across industries​



Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies



Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies


Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies



Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies



Better compliance for manufacturing industries

Manufacturing companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of compliance lists, vendor and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar an organization in the manufacturing industry benefited from the WinPure.

Manufacturing Case Studies

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Download the 30-Day Free Trial

and improve your data quality with no-code:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!

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Data quality management resources & insights


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WinPure Data Deduplication Software FAQs

What is data deduplication software?

Data deduplication software is a tool that identifies and eliminates redundant or duplicate data entries within a dataset, optimizing storage space and improving data management efficiency.

How does data deduplication software work?

Data deduplication software employs algorithms to compare data blocks, identifying duplicate segments and replacing them with references to a single copy, thereby reducing storage requirements.

Why is data deduplication software important?

Data deduplication software helps organizations reduce storage costs, improve backup and recovery speeds, and streamline data management processes by eliminating unnecessary duplicate data.

Can data deduplication software handle various types of data?

Yes, data deduplication software is versatile and can be applied to various data types, including structured and unstructured data, across different storage environments.

What features should I look for in data deduplication software?

Look for features such as inline or post-process deduplication, scalability to accommodate growing data volumes, and integration with existing storage infrastructure for seamless implementation and management.