Dirty data is unnecessary drama

Get straight to action. Clean messy data, remove duplicates, merge multiple records, and create master records with WinPure’s Clean&Match platform – designed for business and tech users.

Clean and Match Header 02

Transform dirty & duplicate data
with Clean&Match Enterprise

Missing information, variations & duplication in names, and outdated & obsolete addresses are dirty data examples that cause flawed insights, failed strategies, and poor marketing outcomes. WinPure helps you overcome these challenges by enabling faster, and more accurate data transformation. Go from messy to meaningful in just minutes 👇

merge purge software
merge purge software

Need help with data cleansing & deduplication?

Get our fully managed consultancy services.

Two-in-one data clean
& match solution 

WinPure is the industry’s only user-friendly data cleaning tool that combines cleaning and matching algorithms to help non-tech users tackle the dirty, duplicate data challenge. You don’t need programming expertise or database knowledge to treat or transform data. Simply plug in the data and clean your data using a step-by-step process.

clean and match
WinPure data matching results

How customers use Clean&Match
(and the results they achieved!)

  • Word manager for custom rule setting – users can define attributes to ignore or include in data cleansing & matching, reducing false positives.
  • Define custom match definitions – customers can edit, add, or remove custom match definitions without a single line of code.
  • Knowledge base library manager – a personalized dictionary for users to record values that they want the software to ignore or replace.
  • Merge/purge data – users can overwrite, merge, and purge duplicate data to create updated final master records.
  • Creating master records – is as easy as selecting a checkbox. Users simply choose which version they are satisfied with to keep as a master record!

Explore Clean&Match for free

Data Matching MS 03
cover world

Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Case study: See how this company used Clean&Match for data de-duplication

With data spanning across lots of systems, from systems such as Netsuite, SQL Server, Salesforce and Excel, Mesmerize were using a large outsourcing team to work on data deduplication and address cleansing projects…

Read Case Study

mesmerizecasestudy 1080x900

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

ed 100 150x150 1
Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

richard 100 150x150 1
Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

cynthia 100 150x150 1
Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

naveed 100 150x150 1
Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Schedule a Demo

Explore WinPure’s award-winning data quality suite packed with capabilities like:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data/Fuzzy Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!

Data quality management resources & insights


Meet Data Leaders & Experts

Got a question for top data professionals? Our webinars provide a unique opportunity to meet and engage with industry people as they answer your queries live.


Listen to Insightful Podcasts

Tune in to listen to the people who know their way around data. Podcasts are presented by the WinPure team, bringing you insights to make data-driven decisions.


Enjoy Interviews and Insights

Read exclusive interviews, helpful guides, and insights from top data management experts. We help you make sense of your data with a knowledge hub of quality content.

Frequently asked questions

What is data matching software?

Data matching software is an application that identifies and eliminates duplicate records in a database. It uses specialised algorithms to find duplicate entries, allowing users to remove or merge them.

Why is data matching used?

It can identify and eliminate duplicate records in a database, improving data quality and ensuring accurate analysis and reporting. It helps organisations maintain clean and reliable data for various purposes.

Can WinPure Clean & Match handle international data?

Absolutely! Clean & Match is adept at processing data from diverse regions. It has a deep domain knowledge of names, including nicknames and multicultural name variations.

What’s the secret behind Clean & Match’s accuracy?

Clean & Match employs advanced algorithms, machine learning, and rigorous validation techniques. Accuracy is its hallmark.

Does Clean & Match integrate seamlessly with CRM systems?

Indeed! Clean & Match can easily integrate and works effortlessly with popular CRM platforms.

Can Clean & Match handle large datasets?

Clean & Match can easily handle swathes of datasets in vast spreadsheets with advanced algorithms, machine learning, and rigorous validation techniques.

Does Clean & Match’s repertoire have fuzzy matching capability?

Absolutely! Clean & Match can easily connect similar-but-not-identical data points to improve your overall data quality.

Can Clean & Match help with data enrichment?

Clean & Match doesn’t stop at cleaning; it also offers data enrichment by identifying missing info, filling in the blanks, and elevating your records.

Is Clean & Match user-friendly for non-technical users?

Yes, Clean & Match’s intuitive and user-friendly interface allows users of all expertise levels to benefit from better data quality.

Can Clean & Match identify data impostors?

Clean & Match employs sophisticated algorithms to identify and reveal duplicates, aliases, and data anomalies.