Unify your data with AI Record Linkage Software
Struggling with scattered data? WinPure’s record linkage tool helps merge multiple datasets without the headache of manual matching or complex coding scripts. Improve your data quality strategy effortlessly.
What is a record linkage software
and how does it work?
It is not uncommon for businesses to have different versions of a customer name in different systems like Mary Smith may be M.J Smith in HubSpot, but in FreshDesk she’s Mary J. Smith. These multiple variations cause a disjointed view of the customer. When businesses need insights, they struggle to make sense of the data because the duplicates are not treated and the records are not linked. That’s when a record linkage software like WinPure can help businesses combine several internal and external data sources to create a holistic customer view and obtain a single source of truth.
Key record linkage features unique to WinPure
Support for popular file formats and databases
WinPure offers seamless integration with a wide range of popular databases and file applications – including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more. This capability ensures connectivity & eliminates the need for time-consuming file & format conversions, making Winpure a versatile solution for record linkage processes.
Profile and clean data for better record linkage outcomes
WinPure’s embedded data profiling and data cleansing feature helps you analyze & fix your data’s structure, completeness, inconsistencies, and missing values. This comprehensive cleaning process ensures your data is standardized and of the highest quality, ultimately leading to more accurate and reliable record matching during the linkage stage.
Advanced fuzzy match algorithms for record linkage
Go beyond basic string matching and VLookUp to consolidate records. WinPure’s fuzzy match algorithm accounts for typos, abbreviations, and variations in data entry. These algorithms can identify potential matches even when there are minor discrepancies in names, addresses, or other fields. This advanced matching capability leads to a more accurate record linkage especially when the dataset is highly messy.
AI-powered record linkage capabilities
WinPure’s record linkage software tackles a common challenge for global enterprises: identifying and eliminating duplicate records with cultural variations in names. Leveraging artificial intelligence, WinPure intelligently analyzes vast datasets, recognizing even subtle differences in name formats across cultures. This ensures accurate deduplication, eliminating redundant data and improving data consistency for better analysis and decision-making.
How customers use our record linkage tool
(and the results they achieved!)
- Eliminate duplicates & build trusted data – WinPure removes duplicate records across databases and CRMs, creating clean, reliable data for better decision-making.
- Unify customer information – find & link records belonging to the same entity across datasets, creating a single, complete customer view for improved MDM initiatives.
- Unlock hidden insights – discover previously unknown connections within and between data sources, maximizing the value of your data assets.
- Effortless deduplication – achieve industry-leading speed and accuracy when removing duplicates, saving time and resources.
- Accurate Record Linkage – WinPure’s advanced matching ensures precise record linking, leading to more reliable data analysis and improved business outcomes.
Serving clients across 50+ countries
We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.
4000+
SME businesses served
97%
data matching accuracy
95%
Customer retention rate
See How Different Industries Achieve
Data Excellence with WinPure
- Marketing
- Healthcare
- Governments
- Retail
- Finance
Marketing
Consolidate CRM Data for Impactful Marketing
Customer data in marketing is often inconsistent and incomplete. With information coming from many sources, accuracy becomes difficult to maintain. WinPure helps agencies and companies like Adventure Solutions, Market Hardware to clean, transform, and unify data into a single, reliable customer view.
Healthcare
Get Accurate Insights from Patient Data
Healthcare organizations handle vast amounts of sensitive information where even minor data errors can lead to serious consequences. Healthcare organizations like, GE Healthcare and Centura Health use WinPure to clean, standardize, and deduplicate patient records, ensuring data accuracy, integrity, and trust across their systems.
Governments
Tackle inconsistent & disparate government data
WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment.
Retail
Unify Customer Records for Smarter Retail Decisions
Retailers depend on accurate data to personalize experiences and forecast demand, but fragmented systems often create duplicates and missed insights. See how companies like L’Amy America and DrinxSjobeck use WinPure to match and unify customer records, ensuring one reliable view of every shopper across all channels.
Finance
Ensure Accuracy and Compliance in Financial Data
In finance, even small data errors can lead to compliance risks and reporting inaccuracies. Financial institutions like HDL and Brotherhood Mutual use WinPure to clean, match, and unify complex customer and transaction records. With accurate, duplicate-free data, they improve reporting, strengthen compliance, and make confident business decisions.
Recommended by industry leaders
Rated by leading platforms
Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.
Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.
We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.
WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.
WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.
A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.
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Record Linkage Software FAQs
Record linkage software is a tool used to identify and link similar or related records across different datasets, facilitating data integration and analysis.
Record linkage software uses probabilistic and fuzzy matching algorithms to compare data attributes and identify records that likely refer to the same entity, even if they have variations or discrepancies.
Record linkage software is essential for integrating disparate data sources, resolving data inconsistencies, and uncovering valuable insights by linking related information across datasets.
Yes, record linkage software is designed to handle large-scale data integration tasks, offering scalable solutions to process extensive datasets efficiently.
Look for features such as customizable matching criteria, support for fuzzy matching techniques, scalability to handle big data, and integration capabilities with various data sources for comprehensive record linkage.
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