Unify your data with record linkage software

Struggling with scattered data? WinPure’s record linkage tool helps merge multiple datasets without the headache of manual matching or complex coding scripts. Improve your data quality strategy effortlessly.

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What is a record linkage software
and how does it work? 

It is not uncommon for businesses to have different versions of a customer name in different systems like Mary Smith may be M.J Smith in HubSpot, but in FreshDesk she’s Mary J. Smith. These multiple variations cause a disjointed view of the customer. When businesses need insights, they struggle to make sense of the data because the duplicates are not treated and the records are not linked. That’s when a record linkage software like WinPure can help businesses combine several internal and external data sources to create a holistic customer view and obtain a single source of truth.

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Integrate Advanced Cleaning and Fuzzy Data Matching into Your Apps (2)

Key record linkage features unique to WinPure 

Support for popular file formats and databases

WinPure offers seamless integration with a wide range of popular databases and file applications – including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more. This capability ensures connectivity & eliminates the need for time-consuming file & format conversions, making Winpure a versatile solution for record linkage processes.


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WinPure data matching

Profile and clean data for better record linkage outcomes

WinPure’s embedded data profiling and data cleansing feature helps you analyze & fix your data’s structure, completeness, inconsistencies, and missing values. This comprehensive cleaning process ensures your data is standardized and of the highest quality, ultimately leading to more accurate and reliable record matching during the linkage stage.

Advanced fuzzy match algorithms for record linkage

Go beyond basic string matching and VLookUp to consolidate records. WinPure’s fuzzy match algorithm accounts for typos, abbreviations, and variations in data entry. These algorithms can identify potential matches even when there are minor discrepancies in names, addresses, or other fields. This advanced matching capability leads to a more accurate record linkage especially when the dataset is highly messy.

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AI-powered record linkage capabilities

WinPure’s record linkage software tackles a common challenge for global enterprises: identifying and eliminating duplicate records with cultural variations in names. Leveraging artificial intelligence, WinPure intelligently analyzes vast datasets, recognizing even subtle differences in name formats across cultures. This ensures accurate deduplication, eliminating redundant data and improving data consistency for better analysis and decision-making.

How customers use our record linkage tool
(and the results they achieved!)

  • Eliminate duplicates & build trusted data – WinPure removes duplicate records across databases and CRMs, creating clean, reliable data for better decision-making.
  • Unify customer information – find & link records belonging to the same entity across datasets, creating a single, complete customer view for improved MDM initiatives.
  • Unlock hidden insights – discover previously unknown connections within and between data sources, maximizing the value of your data assets.
  • Effortless deduplication – achieve industry-leading speed and accuracy when removing duplicates, saving time and resources.
  • Accurate Record Linkage – WinPure’s advanced matching ensures precise record linking, leading to more reliable data analysis and improved business outcomes.

Explore record linkage software for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Real-world results
enabling data success across industries​



Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies



Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies


Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies



Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies



Better compliance for manufacturing industries

Manufacturing companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of compliance lists, vendor and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar an organization in the manufacturing industry benefited from the WinPure.

Manufacturing Case Studies

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Schedule a Demo

Explore WinPure’s award-winning data quality suite packed with capabilities like:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data/Fuzzy Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!

Record Linkage Software FAQs

What is record linkage software?

Record linkage software is a tool used to identify and link similar or related records across different datasets, facilitating data integration and analysis.

How does record linkage software work?

Record linkage software uses probabilistic and fuzzy matching algorithms to compare data attributes and identify records that likely refer to the same entity, even if they have variations or discrepancies.

Why is record linkage software important?

Record linkage software is essential for integrating disparate data sources, resolving data inconsistencies, and uncovering valuable insights by linking related information across datasets.

Can record linkage software handle large-scale data integration tasks?

Yes, record linkage software is designed to handle large-scale data integration tasks, offering scalable solutions to process extensive datasets efficiently.

What features should I look for in record linkage software?

Look for features such as customizable matching criteria, support for fuzzy matching techniques, scalability to handle big data, and integration capabilities with various data sources for comprehensive record linkage.


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