AI Entity Resolution with Principles-Based Approach: A Senzing + WinPure Partnership
Artificial intelligence has gained a notorious reputation since the launch of ChatGPT - but truth be told, there is more to AI...
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The Data Quality Hub for Modern Data Teams
Practical guidance on data cleansing, matching, and identity resolution - from the team building the tools.
CRM Data Migration: Everything You Need To Know in 2024
Start with clean data, end with happy customers… Ever attempted to move data from one platform to another? It is chaotic. And...
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Data Matching For Customer 360 View
Imagine this: You are creating a loyalty program campaign for which you need to see your customers’ history, buying patterns, responses to previous...
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Using Data Matching for Data Deduplication
Duplicate data means multiple records of an individual or entity. For example, you could have five records of Mary Jane in your CRM,...
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What Is A ZIP+4 Code & Why Does It Matter In Data Management
Address postal codes have been used since the 20th century when postal services in various countries began experimenting with different ways to...
Read moreAddress Standardization/Normalization – A Complete Guide
Can your business afford to lose customers over something as simple as an incorrect address? Most businesses underestimate the impact of poor...
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Automated Data Cleansing For SME Businesses
Automated data cleansing solutions is ideal for SME businesses that are constantly under pressure to improve their data management processes and reduce...
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Data Hygiene Best Practices: A Guide for Business & IT Teams
In 2025, the total data volume on all connected devices is estimated to be 79.4 zettabytes. Most of this data will be...
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How to Preserve Data Quality Before Doing Data Migration
About two-thirds of Fortune 1000 firms are undertaking data migration projects at any given time. They do it for better analytics, customer...
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AI Governance in Practice: Framework & Guide
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Taking Back Control: AI Governance with Amy Bittle
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Data Quality Report 2025
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What is Entity Resolution & Why Does it Matter?
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