WinPure Resources

The Data Quality Hub for Modern Data Teams

Practical guidance on data cleansing, matching, and identity resolution - from the team building the tools.

Data Quality Framework: Stages, Tools, and How to Build One

Every organisation has rules; rules about money, rules for the workplace, rules to tighten security. Yet the data those functions depend on is often governed without a manual. For example...

By Mark Dewolf, Farah Kim 7th September 2026

All Product Updates Customer Experience Data Quality Data Matching Data Cleansing CRM Data Entity Resolution

Master Data Management (MDM)

WinPure Live Q&A Session 1 – How to Create Golden Records

Hello and welcome to our first-ever Q&A session. We've organized this event in response to the feedback we've received from you, our...

By Farah Kim 1st September 2023

Data Matching

To Match or To Clean First? A Battle of Efficiency!

In data management, a seemingly straightforward question frequently emerges: To match data first and then clean, or to clean first then match?...

By Farah Kim 10th August 2023

Data Quality Management

Building a Data Strategy Implementation Plan with Dora Boussias

"Data strategy," is a term that is thrown around a lot, especially now that companies are trying to catch up on the...

By Farah Kim 7th July 2023

Data Quality

Understanding the Impact of Data Observability on Regular Data Workflows

Data workflows have become increasingly critical in an information-driven, location-independent workforce. To highlight just how important they are, consider that 100% of...

By Loretta Jones 28th November 2022

Data Governance

DataSpeak Webinar 6 – Driving Cultural Change Working With People & Data

In a research commissioned by Exasol, the analytics database, 63% of UK data decision-makers experienced resistance from employees in adopting data-driven methods....

By Farah Kim 23rd October 2022

Data Quality

DataSpeak Webinar 5 – Where to Start with a Data Quality Strategy

It's no surprise that data quality remains the most ignored challenge in modern data management approaches. Despite striving to be data-driven, most...

By Farah Kim 27th September 2022

Data Governance

DataSpeak Webinar Episode 4 – Why Businesses Should Double Down on Digital Transformation

This is the year of cost cuts, massive layoffs, and tightened budgets. Why then are we advocating a digital transformation in a...

By Farah Kim 24th August 2022

Data Matching

10 Benefits Of Data Matching And Why It Matters

Data matching is a critical process in data transformation initiatives like record linkage, single customer view, and entity and identity resolution. In...

By Farah Kim 14th August 2022