Why WinPure
From complex data matching and deduplication to entity resolution and data consolidation, WinPure helps organisations solve their most demanding data quality challenges. Our enterprise software, intelligent technologies and specialist services work together to deliver accurate, connected and reliable data, with full control over how and where it is processed.
A global data quality company
For over 20 years, WinPure has helped organisations tackle complex data quality challenges across government, healthcare, financial services and enterprise environments
From implementing data quality processes to managing complex data projects, WinPure provides a data quality platform, consultation, training, custom development and fully managed services. Organisations can deploy WinPure’s flagship software Clean&Match Enterprise™ (CAM) within their own infrastructure, maintaining control over sensitive data while benefiting from the technology and expertise needed to achieve their data quality objectives.
Data Quality Solutions for Complex Data Challenges
Whether you need to consolidate records across multiple systems, resolve conflicting identities or improve the accuracy of your existing data, WinPure brings together enterprise software, intelligent technologies and specialist services to help you achieve your objectives.
Data quality consultation and managed services
Work with WinPure specialists to address complex data cleansing, matching, deduplication and entity resolution projects. From expert consultation and custom development to fully managed data services and training, we provide the expertise and practical support your organisation needs.
Clean&Match Enterprise™
WinPure combines advanced matching algorithms, intelligent automation and configurable workflows to help your team unify fragmented data through advanced cleansing, matching, deduplication, entity and identity resolution, with full control over your data.
Custom Data Quality Solutions & Integration
WinPure provides custom development and API integration services to help organisations connect existing systems, automate data quality processes and address complex data challenges that require a more specialised approach.
Technology, Expertise and Services Working Together
WinPure combines enterprise software with practical expertise, giving organisations the flexibility to manage data quality projects with confidence.
- Understand your data and define the right approach: Our specialists help assess data quality challenges, identify priorities and establish an approach to cleansing, matching and consolidation across your systems.
- Resolve identities and consolidate records: Use WinPure’s intelligent cleansing and validation capabilities, supported by expert guidance for managing entity resolution and identity intelligence objectives to reconcile fragmented data and establish reliable records across systems.
- Maintain quality as your data evolves: Build repeatable workflows with automation, configurable rules and audit visibility. Our team can provide training, technical support and ongoing assistance as your requirements change.
Used by regulated and enterprise teams
WinPure serves government, healthcare, finance and public sector organisations, along with mid market teams in consulting and telecoms. Three published case studies show the range.
Housing data migration with WinPure data matching.
Read the Luton Borough Council case study →
Resolved duplicate customer records across multiple systems within its own environment, without external data transfer.
Read the Vodafone case study →
HDL integrated WinPure data matching into its custom application.
Read the HDL Companies case study →Built for Complex Data. Designed for Enterprise Control.
Traditional and AI Data Clean & Match
Resolve complex data discrepancies and improve the reliability of business records. WinPure brings traditional and AI matching together to support accurate entity resolution, stronger data integrity and better business decisions.
Trusted by 4,000+ Organisations Worldwide
From government agencies to global enterprises, organisations rely on WinPure to tackle complex data quality challenges, improve operational efficiency and maintain reliable records. See how our customers have put WinPure to work.
Built to Connect with Your Enterprise Systems
Extend data quality operations across your existing technology environment with WinPure’s REST API, Clean & Match API and AI Connect™. Integrate data quality workflows, automate processes and enable AI assistants to interact with WinPure through MCP.
Key facts about WinPure
A quick reference for teams evaluating WinPure.
| Company | WinPure, a global provider of data quality software and services |
|---|---|
| Experience | More than 20 years in data quality management |
| Customers | More than 4,000 customers across commercial organisations, government and regulated sectors |
| Offices | Reading, United Kingdom, and Austin, Texas, United States |
| Flagship platform | WinPure Clean&Match Enterprise™, a no-code platform for data quality, matching and entity resolution |
| Editions | Small Business, Pro Business, Enterprise, and Enterprise with Address Verification |
| Capabilities | Data profiling, cleansing, standardisation, address verification, matching, deduplication, entity resolution, golden records, automation and audit logs |
| Matching techniques | AdaptiveMatch™ with per-column algorithm selection, fuzzy matching, phonetic matching and AI-powered entity resolution through MatchAI™ |
| AI technologies | Clean AI™ for data cleansing, MatchAI™ for entity resolution, SmartMaster AI™ for master record selection, and AIConnect™ for connecting supported language models |
| Data sources | Excel, CSV, XML and JSON files; SQL Server, Azure SQL, Oracle, MySQL, PostgreSQL, IBM Db2, Snowflake, SQLite and Microsoft Access databases; and imports from Salesforce and Zoho CRM |
| Deployment | Desktop, server or the customer's own cloud environment, with source data kept in the customer's environment |
| Data control | Core data processing takes place within the customer’s infrastructure. Optional external services, including address verification and connected language models, depend on the configured provider |
| Integration & Automation | .NET library, REST API, Model Context Protocol (MCP) tools for AI-assisted operations through AIConnect™, and WinPure Automation Service for scheduled processing |
| Services | Data quality consulting, managed cleansing and matching, custom development, API integration, training and technical support |
| Pricing | Annual licensing with published plans and pricing, and a free 30 day trial |
| Industries | Government and public sector, healthcare, financial services, manufacturing, procurement, media and events |
| Certification and availability | Cyber Essentials certified and available through AWS Marketplace and Microsoft Azure Marketplace |
Rated by the teams that use WinPure
Ratings from independent review platforms.
G2 
Trustpilot 
Gartner Peer Insights 
Capterra Questions people ask about WinPure
Start a conversation about your data.
Migration deadline, deduplication project, or compliance requirement – we will help you understand what WinPure can deliver and how quickly.