WinPure uses a combination of data matching methods - fuzzy, numeric, exact and proprietary algorithm to beat duplicate data with outstanding accuracy. Reduce false positives by 90% & improve efficiency by 100%.
Test it to believe it.

Richard Furlong

Founder/CEO, Public Sector Lists

"WinPure is our go-to software for Cleaning and Matching all our Government data and they also have a fantastic support team."

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Are ‘Olie’ & ‘Oliver’ the same person?
Verify with data matching 

WinPure’s proprietary fuzzy match algorithms go beyond basic string matching to identify and resolve non-exact matches in your data. Our intelligent technology understands the nuances of human error and similar-sounding names, ensuring you can catch duplicates with the highest levels of accuracy. The best part? You get to create custom rules, set up dictionaries, and define your match conditions!

Clean&Match fuzzy matching (2)
Clean&Match fuzzy matching (2)

Add conditions & rules to match across within & across columns

Go beyond simple string matching. Enjoy the flexibility of custom conditions and rules to match data across and within columns. You can define complex matching criteria that factor in typos, variations, and specific data patterns. Achieve highly accurate results with granular control over data matching processes.

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WinPure data matching

Create golden records with a range of record match options

Benefit from a range of data match options – creating master records, updating entries and overwriting results. Once done simply export the data to your preferred file format. Resolve duplicates and create golden records while optimizing for quality and consistency.

Build a knowledge base library

Enjoy a boost to accuracy for address-specific data entries with WinPure’s Knowledge Base library. Our library recognizes and highlights common variations in your data, allowing you to optimize “Address Parts” with entries for “Str (Street)”, “Ave (Avenue)” and so on. Experience an intelligent approach to clean and unified data.

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How customers use data matching
(and the results they achieved!)

  • Name matching with fuzzy logic – users were able to resolve identities with the help of fuzzy matching logic that detected phonetic, miskeyed, and abbreviated variations
  • Street address matching – most street addresses are incomplete or abbreviated, but WinPure’s fuzzy logic was used to match & consolidate varying addresses
  • Multi-level match definitions – WinPure enables users to create single or multi-level match definitions for specific outcomes
  • 50% improved efficiency – companies reported an increase in efficiency with fast data matching and an even faster ability to set master records
  • Savings of millions – companies were able to save millions in hiring additional talents and resources to clean & de-dupe data.

Explore data matching for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.