WinPure Resources

The Data Quality Hub for Modern Data Teams

Practical guidance on data cleansing, matching, and identity resolution - from the team building the tools.

Data Quality Framework: Stages, Tools, and How to Build One

Every organisation has rules; rules about money, rules for the workplace, rules to tighten security. Yet the data those functions depend on is often governed without a manual. For example...

By Mark Dewolf, Farah Kim 7th September 2026

All Product Updates Customer Experience Data Quality Data Matching Data Cleansing CRM Data Entity Resolution

Data Cleansing

The Importance of Removing Duplicate Data

Many would probably not immediately realize the importance of finding and removing duplicate data in company records. Others might consider the process...

By Mike Hughes 15th March 2013