Still using spreadsheets to manually match data? It can only get you as far. Compare multiple data sources, set match scores, create custom match logic and much more with WinPure’s fuzzy data match tool.

Richard Furlong

Founder/CEO, Public Sector Lists

"WinPure is our go-to software for Cleaning and Matching all our Government data and they also have a fantastic support team."

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Fuzzy data matching tool powered by proprietary data match algorithm

Streamline your customer data by consolidating duplicates across marketing lists, databases, spreadsheets, and CRMs. WinPure’s proprietary fuzzy match algorithm, boasting a 97% accuracy, ensures you reach the right customers with the right information.


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Connects to all popular databases, CRMs, file formats.

WinPure has exceptional data access, effortlessly connecting to and importing information from diverse sources – ranging from files like Text/CSV, Excel, and XML, to a wide spectrum of databases including SQL Server, Oracle, MySQL, MS Access, and cloud platforms like MS Azure & CRM systems like Salesforce and Zoho.

WinPure data integration
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Set custom match logic and thresholds

WinPure goes beyond simple duplicate removal. For those with specific data match requirements, WinPure lets you set custom match logic and thresholds. This means you can define exactly at what level similar records need to be to be considered duplicates. Easily tailor the matching process to your data, whether it’s email addresses, names with typos, or variations in addresses.

Match names & abbreviations with ease

WinPure’s fuzzy match solution offers a powerful non-phonetic fuzzy matching capability, ensuring your data is matched accurately even in the presence of keying errors. Save time and effort by accurately identifying variations in company names, such as Flowers Limited or Flowers LTD, or Marketing World PLC or Marketing World. Go beyond VLookUps for name and abbreviation matching!

WinPure data matching

How customers use fuzzy match
(and the results they achieved!)

  • Tackle complex duplicates – that spreadsheets and CRMs do not have the capabilities for. Customers have reduced duplicate data by nearly 80% with WinPure’s fuzzy match
  • Cross-platform matching – allows users to match between or across different data sets to obtain key insights
  • Match on anything – not just name and address, but email, phone number, date of birth, account number etc.
  • Match bought-in data to make sure you don’t send existing customers offers intended for new customers.
  • Better GDPR compliance – some customers use WinPure to improve GDPR with address data matching

Explore fuzzy matching for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.