Possibly The Most Accurate Fuzzy Matching Engine in the World
WinPure combines rule-based logic with advanced similarity scoring to resolve entities with unmatched accuracy.
Perfect for organisations that demand precision, transparency, and control.
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Leading Organizations Trust WinPure
Fuzzy data matching tool designed to help you match non-exact data with 97% accuracy.
Streamline your customer data by consolidating duplicates across marketing lists, databases, spreadsheets, and CRMs. WinPure’s proprietary fuzzy match algorithm can be used by business & tech teams to compare, match, and group duplicate data.
Connects to all popular databases, CRMs, file formats.
WinPure has exceptional data access, effortlessly connecting to and importing information from diverse sources – ranging from files like Text/CSV, Excel, and XML, to a wide spectrum of databases including SQL Server, Oracle, MySQL, MS Access, and cloud platforms like MS Azure & CRM systems like Salesforce and Zoho.
Set custom match logic and thresholds
WinPure goes beyond simple duplicate removal. For those with specific data match requirements, WinPure lets you set custom match logic and thresholds. This means you can define exactly at what level similar records need to be to be considered duplicates. Easily tailor the matching process to your data, whether it’s email addresses, names with typos, or variations in addresses.
Match names & abbreviations with ease
WinPure’s fuzzy match solution offers a powerful non-phonetic fuzzy matching capability, ensuring your data is matched accurately even in the presence of keying errors. Save time and effort by accurately identifying variations in company names, such as Flowers Limited or Flowers LTD, or Marketing World PLC or Marketing World. Go beyond VLookUps for name and abbreviation matching!
How customers use fuzzy match
(and the results they achieved!)
- Tackle complex duplicates – that spreadsheets and CRMs do not have the capabilities for. Customers have reduced duplicate data by nearly 80% with WinPure’s fuzzy match
- Cross-platform matching – allows users to match between or across different data sets to obtain key insights
- Match on anything – not just name and address, but email, phone number, date of birth, account number etc.
- Match bought-in data to make sure you don’t send existing customers offers intended for new customers.
- Better GDPR compliance – some customers use WinPure to improve GDPR with address data matching
Why companies choose WinPure
as their go-to DQM platform
No-code software
Save time & effort with a true no-code approach
Full data security
On-premises platform with full security control
Minimal user training
Easy-to-use software for business & non-tech users
Data match accuracy
Get the highest data match accuracy scores of 97%
Reduce expenses
Data quality without additional talent & tool costs
Improve efficiency
Meet business goals faster with no code DQM
Recommended by industry leaders
Rated by leading platforms
Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.
Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.
We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.
WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.
WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.
A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.
