No-code data scrubbing tool for tackling dirty data

Struggling with dirty data? WinPure’s data scrubbing tool is designed for business and tech users to clean, dedupe, merge and purge redundant customer records. Never let dirty customer records skew your insights and affect reporting accuracy again!

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What is a data scrubbing tool
and why do you need it?

Over 90% of databases consist of dirty customer data that are inaccurate and obsolete. Yet companies are unable to tackle duplicate data efficiently because the data scrubbing process is expensive, complex and resource-intensive. That’s where a data scrubbing software like WinPure can help. Built with powerful data clean and match algorithms, the tool can clean and deduplicate customer data within minutes. No more using Excel sheets to scrub your data clean!

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Key data scrubbing features unique to WinPure 

Multi-domain support for easy cleansing

Connect and consolidate data from different sources. Get semi-structured data from different departments – sales, marketing, finance, and operations – under control. Regardless of structures, formats, or standards you use, WinPure accommodates diverse types of data without limitations, enabling comprehensive analysis and management across different domains or sectors.

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One-click data scrubbing

Want accurate scrubbing results? WinPure offers a one-click cleansing ability where you can clean entire columns by just checking off an option. You can also use a built-in word library to create custom cleansing definitions (such as instructing the software to ignore Ltd or Limited). 

Scrubbing tool with built-in data profiling capabilities

A key part of the data dedupe process is identifying and fixing common data errors. Issues like transposition errors, accidental text and number entries in the data field, and missing or null values affect the accuracy of a deduplication process. WinPure’s data profiling allows users to do an in-depth review before initiating the dedupe process.

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How customers use our data scrub tool
(and the results they achieved!)

  • User-friendly UI – powerful data scrubbing software that is easy to use. Specially designed to be used by anyone not just IT people
  • Advanced phonetic algorithms to find duplicates that other products can miss. Experience 97% profiling & cleansing accuracy.
  • Automated updates – enhance data accuracy and efficiency with automated update and overwrite functionalities, enabling seamless integration of new information while maintaining data coherence within matching groups.
  • Effortless record merging – maximize data coherence and usability with a merge tool that effortlessly combines duplicate records into a single Master Record while retaining essential information, providing a consolidated and coherent view of your data.

Explore data scrubbing tool for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Real-world results
enabling data success across industries​



Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies



Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies


Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies



Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies



Better compliance for manufacturing industries

Manufacturing companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of compliance lists, vendor and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar an organization in the manufacturing industry benefited from the WinPure.

Manufacturing Case Studies

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Download the 30-Day Free Trial

and improve your data quality with no-code:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!

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Data quality management resources & insights


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WinPure Dedupe Software FAQs

What is data scrubbing

Data scrubbing can also be called data cleansing, it is an important step in the review process to remove duplicate records and inconsistent data entries. It involves identifying inconsistencies, inaccuracies, incompleteness in data and then scrubbing it into a clean, standardized format that the whole company can use to support business processes and decision-making.

Why is a data scrubbing process needed?

Data scrubbing is performed to clean, accurate, and most importantly, error-free data, that will then be used to aid in the decision-making process for businesses or in business’ day-to-day processes like patient handling or marketing tactics. Data scrubbing is known to increase operational efficiency, boost profits, and the overall success of a business.

Why is dedupe software important?

Dedupe software plays a crucial role in optimizing storage resources, enhancing data backup and recovery processes, and streamlining data management operations by eliminating unnecessary duplicates.

How do you do data scrubbing?

Data scrubbing involves first defining and planning the data that your company wishes to validate, then it’s time to assess what needs to be cleaned, deleted or what data needs to be recorded. Once the designing step has been completed, the next step is to perform the data scrubbing. The most efficient way to perform data scrubbing is with the use of a data scrubbing software tool that automizes much of the process for you.

What features does WinPure's data scrubbing have?

WinPure’s no-code data scrubbing tool comes with advanced built-in cleansing options that allow you to clean 1M rows of data by simply checking options. No coding required.