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Still spending 80% of your time on manual data cleansing?

Stop. You were meant for greater things – like strategy, insights, and predictions. Achieve all this (and more) with WinPure’s data cleansing tool. We take care of the mundane, so you can do the spectacular.

Richard Furlong

Founder/CEO, Public Sector Lists

"WinPure is our go-to software for Cleaning and Matching all our Government data and they also have a fantastic support team."

No credit card required. Fully Functional

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Powerful step-by-step
data cleansing module

Why spend half your working hours building data cleansing algorithms and manually setting master records, when you can do that with WinPure’s automated data cleansing tool. You can now clean, standardize, and create master records in six simple steps. Designed for both business and tech users, WinPure’s data cleansing saves 80% of the time spent in manual tasks. Let us handle the mundane tasks so you can do the big things.

Data Cleaning
Data Cleaning

Powerful matrix with over 30 options to treat data

Revolutionary WinPure CleanMatrix™ provides a simple yet sophisticated method of cleaning processes. Convert formats, remove problematic columns, merge columns, and do a whole lot more with a dynamic range of one-click data transformation options. Data cleaning has never been so easy and stress-free.

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Custom Word Manager to create your own word dictionary

Use our Custom Word Manager to tailor data cleansing to your needs. Ensure consistency by incorporating specific spelling conventions (e.g., “Limited” vs “Ltd.”) into our custom Word Manager. With this feature, effortlessly maintain data integrity while adhering to organizational data governance standards.

Easy-to-use address parsing for transforming address data

Our address parser breaking down complex address strings into their individual components such as street names, city names, zip codes, and more. By parsing address for standardizing and normalizing elements, you can achieve higher data quality and integrity.

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How customers use data cleansing
(and the results they achieved!)


  • Automatic creation of master records – users were able to define rules to automatically select records, enabling faster access to reliable data.
  • Setting custom matrixes for projects – users with complex cleaning requirements were able to set up (and re-use) custom matrixes for each project.
  • Bulk transformation of data formats – with one-click selections, users were able to standardize large volumes of data and create custom governance rules on the go.
  • Saving of $100,000 – some customers saved up to $100K annually by automating the data cleansing process and minimizing manual intervention.
  • Data governance policies – database managers were able to identify problems with data collection & implement better governance standards.

Explore data cleansing for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


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Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.