Data MatchingData Matching Explained: Techniques, Algorithms, and How to Match Records
When does one customer become two? If you've ever compared reports from different applications, you probably know the answer. Sales has one...
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Data Matching
Product UpdatesGolden Record MDM: How WinPure Golden ID™ Maintains Persistent Identity Across Systems
A common challenge in golden record mdm is maintaining a persistent identity for an entity as new records are added over time....
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Data QualityHandling Customer Data Deduplication Before a CRM Migration
At first glance, the records look close enough to merge. Dave Smith at Acme Ltd; B. Smith at acme.com; David Smith at...
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Data Deduplication7 Questions to Ask Before Replacing Your Data Deduplication Software
There comes a time when spreadsheets or in-house built data deduplication tools no longer work to keep your data clean. With issues...
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Data QualityHow to Handle Vendor Master Data Cleansing Before It Breaks Your ERP Migration
Imagine you’re a procurement analyst prepping supplier data for a big ERP upgrade. You expect to find a few duplicates. Instead you...
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Data QualityOn Premise Data Quality Software: A Buyer’s Guide for Security-First Organisations
For regulated and public sector organizations, data security and sovereignty are non-negotiable. Sensitive data can’t be allowed to leave the network, yet...
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Data QualityExpert Interview: Your Marketing Data is Lying to You (And How to Fix it with WinPure)
Marketing analyst & consultant Diego Usai has spent years building marketing models across e-commerce, SaaS, and financial service companies. He’s seen it...
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Data QualityTaking Back Control: Why AI Governance Starts with Clean Data
TL;DR Summary: Here's something we don't talk about enough: technology doesn't run your business. People do. But if you've ever felt...
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Data QualityYear-End Data Quality: A Checklist for Profiling, Cleansing, and Deduplicating Holiday Data
As the year concludes, business teams are under massive pressure to deliver final reports that demand quality data. However, the urgency of...
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AI Governance in Practice: Framework & Guide
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Taking Back Control: AI Governance with Amy Bittle
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Data Quality Report 2025
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