Data Quality Framework: Stages, Tools, and How to Build One
Every organisation has rules; rules about money, rules for the workplace, rules to tighten security. Yet the data those functions depend on...
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Mark Dewolf
Mark is a technology journalist and specialist B2B author with nearly a decade of experience covering enterprise technology and digital transformation. He's worked extensively with organisations including Salesforce, MongoDB, and NTT DATA. Today he specialises in unpacking the trends, technologies, and strategic pressures shaping modern data management.
How To Dedupe CRM Data: A WinPure Step-by-Step Guide
How reliable is your CRM data? Finding the answer is more complex than it sounds. The same customers can appear multiple times...
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CRM Data Migration: How to Prepare Your Data for the Move
A new CRM can give your sales team better insights and smarter workflows – unless your old data tags along. Legacy data...
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The Complete Data Standardisation Guide: Best Practices, Processes, and Use Cases
Data doesn't have to be corrupted to be unusable. A CRM could record a date as 10/08/2026 while the same entry shows...
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CRM Data Cleansing: How To Clean Up Your Customer Database
Your CRM should grow in value as your business grows. Yet many firms find that the opposite happens. Every cold call, email...
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Data Deduplication: A Practical Guide to Consolidating Duplicate Customer Records
If you've ever received the same marketing email more than once, there's a good chance duplicate records played a part. In fact,...
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Data Matching Explained: Techniques, Algorithms, and How to Match Records
When does one customer become two? If you've ever compared reports from different applications, you probably know the answer. Sales has one...
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Handling Customer Data Deduplication Before a CRM Migration
At first glance, the records look close enough to merge. Dave Smith at Acme Ltd; B. Smith at acme.com; David Smith at...
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7 Questions to Ask Before Replacing Your Data Deduplication Software
There comes a time when spreadsheets or in-house built data deduplication tools no longer work to keep your data clean. With issues...
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AI Governance in Practice: Framework & Guide
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Taking Back Control: AI Governance with Amy Bittle
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Data Quality Report 2025
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