Master data management simplified for tech teams

Your MDM goals don’t have to take months and years to come to fruition. With WinPure’s no-code MDM, get ready to clean, match, merge, and create survivorship rules effortlessly.

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MDM that enables businesses to
operate with a single source of truth 

Master Data Management (MDM) is a priority in modern data-driven enterprises, emphasizing the need for data integrity, consistency, and reliability across various systems and applications. MDM enables organizations to organize data from multiple sources and build a single source of truth for better decision-making.

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MDM Diagram 01

Create & manage master records
with WinPure’s MDM tool 

With industry-leading data matching capabilities and error-tolerant technologies, it ensures accurate and comprehensive data management. Its configurable survivorship technology simplifies decision-making processes, allowing users to easily determine which data sources take precedence. Master your data in minutes. 👇🏼


How customers use WinPure MDM
(and the results they achieved!)

  • Remote data operations – users can easily access this customizable, integrated, web-based user interface from anywhere
  • Data prep – users can upload/import new data for data prep, cleansing, matching, etc for ad-hoc jobs, or MDM batches.
  • Google-like search – users can run a Google-like search, update or add new information, straight to SQL Server/Oracle, etc
  • Main DB & 3rd-party connectivity – user interface can interact with SQL Server (or others) to compare, add, and update information
  • Automation and approval – automation can streamline the heavy lifting while people can get involved to review close matches that might require more research or human decisions

Explore WinPure MDM for free

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Book an MDM demo

and experience WinPure’s no-code MDM platform with:

  • Plug-and-play data import and database connections
  • One-click data cleaning
  • Custom match configuration settings
  • Easy configuration of merge & survivorship rules
  • Data flow design and setup

Data quality management resources & insights


Meet Data Leaders & Experts

Got a question for top data professionals? Our webinars provide a unique opportunity to meet and engage with industry people as they answer your queries live.


Listen to Insightful Podcasts

Tune in to listen to the people who know their way around data. Podcasts are presented by the WinPure team, bringing you insights to make data-driven decisions.


Enjoy Interviews and Insights

Read exclusive interviews, helpful guides, and insights from top data management experts. We help you make sense of your data with a knowledge hub of quality content.

Frequently asked questions

What is WinPure Master Data Management (MDM)?

WinPure MDM is a comprehensive solution designed to create a unified view of your data, ensuring consistency, accuracy, and accountability across the enterprise.

How does WinPure MDM streamline data management?

It simplifies the complex process of managing master data by providing flexible data models, integrated data quality tools, and collaborative workflows.

Can WinPure MDM support various master domains?

Yes, it offers flexible data models to support any master domain and its relationships, catering to diverse business needs.

What data quality functions does WinPure MDM include?

The solution includes profiling, cleansing, validation, and matching to maintain high data quality standards.

Is there a collaborative aspect to WinPure MDM?

Yes, it features a collaborative workflow to onboard, update, and approve master data efficiently.

Does WinPure MDM offer a Google-like search function?

Yes, it provides an error-tolerant search function for better business insights and data retrieval.

How does WinPure MDM facilitate data governance?

It helps create a centralised system for data governance, ensuring compliance and strategic data management.

What are the benefits of using WinPure MDM?

Key benefits include lower costs, faster time to market, and better business outcomes through improved data quality.

Can WinPure MDM connect with other databases and systems?

Yes, it offers flexible and effective interconnectivity with internal and external databases and systems through API.

Where can I find more information about WinPure MDM?

Detailed information and resources are available on the WinPure website to help you understand and implement the MDM solution. Check out our website’s “Resources” section for more information.