Turn Your Data into a Trusted Source of Truth. 

WinPure is the world’s leading data quality management platform. Its revolutionary AI-powered data match enables teams to clean, match, and transform data into a reliable asset, effortlessly & efficiently.

Leading Organizations Trust WinPure

Garbage data in, golden data out
A true no-code solution to data quality challenges

WinPure entity resolution

Resolve complex records with advanced AI data-matching

Experience the world’s most advanced AI data-matching solution that enables organizations to resolve complex records within minutes.

  • Detect potential duplicates based on common-sense principles
  • Determine possible relationships between datasets
  • Intelligently identify duplicates based on learned principles
  • Perform data matching at scale in just three steps

Explore AI Data Matching

No code data cleansing & standardization

Teams spend 80% of their time in manual data cleaning and standardization. WinPure’s no-code software reduces the time spent with its intuitive interface. Users can:

  • Clean columns with built-in pre-set standardization options
  • Split components for targeted cleaning
  • Create custom abbreviation & name dictionaries
  • Parse address data to clean & standardize at a component level

Explore data cleansing 

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Catch non-exact matches with advanced fuzzy logic

Duplicate customer records with varying information need a powerful fuzzy match algorithm like WinPure to identify exact and possible matches. Users can:

  • Cross-match between and across files
  • Easily merge and purge or overwrite duplicates
  • Create master records of consolidated records
  • Export directly into your CRM or data source

Explore fuzzy matching

Blazing fast performance
Transform 1M records in 3 minutes! 

Discover How Signetor Used WinPure to Improve Operational Efficiency

Signetor, is an asset management and supply chain management organization that deals with complex data structures and records from multiple internal and external sources. Discover how the company used WinPure’s platform to perform data cleansing, standardization, and deduplication within minutes.

signetor case study

Read Case Study 

Discover How Vodafone Used Fuzzy Matching to Align Sales & Acquisitions 

Vodafone needed to align account names from one list with the corresponding accounts in their master sales database. They required an intelligent method to identify and match accounts that were the same but spelled differently (e.g., “Dell” and “Dell Inc.”). Discover how WinPure’s fuzzy data matching helped solve this problem in record time!

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Read Case Study 

Benefit from Powerful Features that Make
Data Quality Improvement Effortless

Easy extraction and import of data from multiple sources

Still struggling with manually extracting and importing data from internal and external sources? No more. WinPure’s data integration allows users to:

  • Connect to all popular databases including SQL Server, Oracle, MySQL, MS Access
  • Connect to Salesforce in a sandbox environment
  • Plug-and-play interface with the ability to enrich & append data

Explore data integration

WinPure data integration

Review data health with advanced data profiling

Traditional data profiling is a slow and manual process that often misses crucial errors. WinPure’s data profiling feature allows users to:

  • Identify over 30 common errors
  • Transform errors in real-time with multi-window views
  • Review data quality issues categorized according to priority
  • Identify columns with incomplete fields and missing values

Explore data profiling

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250+ countries’ global address verification

WinPure’s address verification tool allows users to clean, standardize – and verify the accuracy by matching it against official government records of 250+ countries. Users can:

  • Parses address data for component-level cleaning & verification
  • Processes up to 3 million address records per hour
  • Adds geocoding to city centroid positions for over 245 countries
  • Adds latitude and longitude coordinates to worldwide postal addresses

Explore address verification

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Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

alexander
Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Real-world results
enabling data success across industries​

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Marketing

Consolidate customer records with marketing data

Customer data in marketing is one of the most problematic in terms of consistency and completeness. Because the data is collected via multiple sources, it is impossible to have clean data. WinPure can be used by marketing teams and agencies to treat, transform, and consolidate customer data, with the end goal of achieving holistic customer records.

Marketing Case Studies

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Healthcare

Obtain insights from patient data

The healthcare sector is burdened by the sensitivity and criticality of patient data. Mistakes in identity data, duplicate records, or even human errors can cause cases of misdiagnosis, flawed reports, & difficulties for the patient and their families. WinPure has worked with companies like GE Healthcare & Centura Health to clean and deduplicate data while maintaining accuracy, data sensitivity and integrity.

Healthcare Case Studies

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Local Goverments

Improve public benefits with government data

WinPure specializes in enabling local and global government bodies with identity resolution, cross-platform data match, and consolidation, as well as creating clean and accurate data. We have worked with delegated civil bodies across the US and UK, helping them with optimizing the quality of public data in a secure, on-premises environment. See how we helped local governments with data quality management.

Government Case Studies

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Sports

Amplify performance with sports data

Sports teams are now relying on quality data to get granular insights into athletes’ and coaches’ performance. Additionally, it also allows them to create innovative fan engagement strategies fueling deeper analysis and discussions. WinPure has worked with sports associations like the English Football League, West Ham United, and more on data cleaning and deduplication goals.

Sports Case Studies

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Media

Better customer data management for media industries

Media companies wrestle with vast amounts of data quality issues. WinPure offers a data management solution that tackles duplicates, corrects errors, and ensures the accuracy of audience lists, content metadata, and partner information. It streamlines data from various sources, creating a unified view for better decision-making. See how a similar organization in the media industry benefited from WinPure.

Media Case Studies

Why companies choose WinPure
as their go-to DQM platform

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No-code software

Save time & effort with a true no-code approach

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Full data security

On-premises platform with full security control​

user traini

Minimal user training

Easy-to-use software for business & non-tech users

datamatch

Data match accuracy

Get the highest data match accuracy scores of 97%

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Reduce expenses

Data quality without additional talent & tool costs

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Improve efficiency

Meet business goals faster with no code DQM

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.

4000+

SME businesses served

97%

data matching accuracy

95%

Customer retention rate

Get Your 30-Day Free Trial with Unlimited Support!

Explore WinPure’s award-winning AI Data Quality platform packed with capabilities like:

  • Advanced Matching Algorithms
  • Customizable Matching Rules
  • Data Parsing and Standardization
  • Data Cleansing and Deduplication
  • Address Verification and Standardization
  • Automated Workflows

…. and much more!

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Data quality management resources & insights

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Meet Data Leaders & Experts

Got a question for top data professionals? Our webinars provide a unique opportunity to meet and engage with industry people as they answer your queries live.

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Listen to Insightful Podcasts

Tune in to listen to the people who know their way around data. Podcasts are presented by the WinPure team, bringing you insights to make data-driven decisions.

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Enjoy Interviews and Insights

Read exclusive interviews, helpful guides, and insights from top data management experts. We help you make sense of your data with a knowledge hub of quality content.