Benefits & Features
Benefits
- Increase the accuracy of your customer data; process both business and personal data from any country
- Reduce marketing postage costs by eliminating duplicates from your database, CRM, spreadsheets, etc.
- Improve virtually any type of list (contact lists, e-mail lists, prospects, etc.) from a variety of list sources such as Excel, Access and text files generated from Outlook or CRM systems. Improve your company image by using standardized styles for names and addresses with error-free data
- Reduce your team’s dependence on the IT staff—WinPure Clean & Match can be used directly by marketing professionals, not just technical IT people
Features
- Revolutionary User friendly interface with extensive help options and tutorials
- Powerful Data Cleaning Matrix contains extensive cleaning options for cleaning your data
- Data Profiling / Statistics Tool to highlight data issues that needs correcting
- Clean/Match/Merge/Purge one or more lists
- Advanced de-duplication engine with phonetic fuzzy matching (Bob/Robert, Food Limited/Food ltd, Part Street/Park St, etc.)
- Matching Summary Reporting