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#1 Record Linkage Software

record linkage software

The Premier Data Cleansing & Record Linkage Software Solution

World’s best record linkage accuracy

  • Big Data Capability – Unlimited Records
  • Unparalleled Record Linkage Accuracy and Speed
  • Powerful Data Cleaning & Matching across any number of files
  • World-class customer support

Record Linkage Software from WinPure™

What sets WinPure apart from other Record LinkageTools?


  • Create duplicate free data you can trust for better decision making.
  • Find information spread across data sets that belong to the same entity and create a single record with complete information.
  • Deliver Master Data Management (MDM) projects


  • Remove duplicates records from your lists, databases and CRM’s.
  • Accurately link records within or across data sources.
  • Maximise the value of your data assets
  • Industry’s fastest matching and deduplication




Thanks both to its intelligent data matching engine and combining it with the in-built knowledge base library system, WinPure Clean & Match Deduplication Software will find the most true matches with least false matches.

  • Non-Phonetic  – To match keying errors and transpositions (such as Sandler and Sander) and reading errors (such as Naylor and Maylor).
  • Firstname Nickname – Identify near-matching person names, initials and even nicknames like Dave & David, Bob & Robert, Debora for Debra, etc.
  • Company Name  – Advanced methods to identify company names with different definitions (eg. Futures Limited = Futures LTD, Sales World PLC = Sales World, etc).
  • Street Address – to identify matching addresses with different abbreviations.For example, 15 Bold Street would match against 15 Bold Str, 78 Orchard Road would match against 78 Orchard Rd, etc

Connects to all popular Files, Databases & CRM’s

Import / Export files, databases & CRM’s including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more.

Clean & Match any kind of data.

WinPure provides instant access to data of any kind with out-of-the-box connectors to everything from personal spreadsheets to enterprise data warehouses and massive big data systems.


Record Linkage Made Easy

Duplicate matches are beautifully presented with individual scores and many tools are included to help with merge/purge,  selecting master records, deleting, updating and exporting the results.

record linkage example

Intelligent Record Linkage using Golden Record Technology

data matching example

Stunning Visuals to Highlight all Matching Groups & Scores

data matching results


Best Data Matching Software

“Very fast processing with accurate results which can then be later merged or deleted. No other tool we tested does it better.
If you are looking for a solution to find duplicate records, this is the best out there”

– G2 Crowd Review

Vodafone uses WinPure for Data Deduplication

“We were very impressed by both its speed and accuracy of the matches it found and we are already planning to use the software against other lists and databases across the business!”

– B Flynn, Vodafone Group

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Customers working smarter with WinPure

What is record linkage software?

Record Linkage Software from WinPure provides the capacity to find duplicate entries in large data sets. For example, duplicate entries could represent people in one or more customer databases. It can help you identify the entries that actually are not duplicates. Also, it will allow you can merge two identical records into one.  WinPure Clean & Match is the industries leading tool for cleansing, record linkage, and correcting data.  The software relies on an in-memory architecture which makes it significantly faster than most of its competitors.