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Merge Purge Software

merge purge software

Best-in-class merge purge tool to quickly and accurately highlight, remove and combine records

From your marketing / mailing lists, databases, spreadsheets, CRM’s

  • Eliminate duplicate records and create survivorship rules
  • Industry’s fastest merge purge and deduplication
  • Highly Rated – Industry Awards
  • World-class customer support

Merge Purge Software from WinPure™

What sets WinPure apart from other Merge Purge Tools?


  • Creating one standalone data record that contains all of the valuable data for each customer eliminates duplicate mailings and improves efficiency for your sales staff.
  • Reducing costs and improving customer satisfaction.


  • Quickly and accurately combine lists from different sources.
  • Create survivorship rules with simple to use interface.
  • Match on anything – not just name and address, but email, phone number, date of birth, account number etc.

Connects to all popular Files, Databases & CRM’s

Import / Export files, databases & CRM’s including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more.

Merge Purge any kind of data.

WinPure provides instant access to data of any kind with out-of-the-box connectors to everything from personal spreadsheets to enterprise data warehouses and massive big data systems.


merge purge options


WinPure Clean & Match Software can be used to merge together duplicates from various sources to create one master record.

  • Update Field – is used to select the specific columns you want to merge
  • Only Empty – option can be used to ensure only empty cells are updated during the merge
  • Keep All Values – Can be used to ensure all values in the specified columns being merged are kept, without losing any data. Additional columns are created to store all the necessary values. For example, during a merge, addition columns can be created and will store all the fields that have been selected.

Intelligent Merge Purge with Golden Record Technology

data matching example

Stunning Visuals to Highlight all Matching Records & Scores

data matching results


Great for Merge Purge

“We perform multiple projects for our clients and WinPure has filled the bill for these. The product is easy to use and we can complete large merge purge processes(over 200K records) in minutes rather than hours.

– G2 Crowd Review

Vodafone uses WinPure for Data Matching

“We were very impressed by both its speed and accuracy of the matches it found and we are already planning to use the software against other lists and databases across the business!”

– B Flynn, Vodafone Group

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Customers working smarter with WinPure

What is merge pure software?

Merge Purge is the process of combining two or more lists or files, simultaneously identifying and/or combining duplicates and eliminating unwanted records. The goal of the merge/purge process is to produce a unique set of records, such as unique names and addresses. One goal is to cut down on waste by only sending one mailing piece to each person. Merge Purge software tools like WinPure Clean & Match, can be used to perform merge purge tasks automatically, to help save on duplicate mailings and increase customer satisfaction. Download a free trial and start merging purging your lists and databases today.