Flexible data models to support any master domain and relationships
Integrated data quality to profile, cleanse, validate and match data
Collaborative workflow to on-board, update and approve master data
World-class customer support

Features and Benefits

  • The features are alacarte from all of the Clean & Match Enterprise edition, repurposed specifically for simple web based data prep, and MDM operations.
  • Data in dozens of different formats, dozens of simple and powerful ways to clean, standardize and to transform data.
  • Industry leading data matching and error-tolerant technologies.
  • Simple and configurable survivorship technology.
  • General benefits include lower cost and faster time to market.
  • Simple to use. Minimal training and minimal implementation.
  • Better business outcomes.
  • Faster MDM or systems deployment.
  • Faster and more accurate batch loads.
  • Simple and accessible data prep tools.
  • Flexible and effective interconnectivity with other internal and external database and systems via API.
  • Faster time to synergies for M&A.
  • Helps create a centralized system for data governance.
  • Google-like error-tolerant search for better business insight.

Here's how our clients are using WinPure™ MDM

  • Remote Data Operations Users can easily access this customizable, integrated, web based user interface from anywhere in the world.
  • Data Prep Users can upload/import new data for data prep, cleansing, matching, etc for adhoc jobs, or for MDM batches.
  • Google-like Search Users can run a Google-like search, update or add new information, straight to SQL Server/Oracle, etc
  • Main DB Connectivity User interface can interact with SQL Server (or others) to compare, add, and update information
  • 3rd Party Connectivity User interface can interact with external and 3rd party systems, via API, to request data, to compare, add, and update information
  • Automation and Approval Automation can be used to streamline the heavy lifting while people can get involved to review close matches that might require more research or human decisions.

Other Benefits and Considerations

  • Rightsized/Modular (lower cost, only what you need)
  • Flexible (different databases, environments)
  • Versatile (different data types, formats, useful in many different areas of business)
  • Scalable (cloud architecture, multi-threading, small and large data sets, multi-domain, etc)
  • Multi-threaded (built for big data and resource intensive data matching)
  • Award winning CAM engine, simplicity, functionality and support
  • Promoting interconnectivity across platforms, databases and business systems
  • Promoting visual (no code, see data) data ops

Contact Us


Basics of Master Data Management

WinPure Announces new Master Data Management (MDM) Solution with guest Henrik Gabs Liliendahl

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Edward B - Company Owner

Excellent Product & Customer Service

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is easy to use and we can complete large matches in a very short time.


Richard F - Company Owner

Excellent Software & Support

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

G2 Crowd Review

Best Data Cleaning Software

Not only does it execute its job with ease, but also provides ease of use and extreme comfort in doing so. This is the kind of product that once you start using you will not be able to drop down! I would highly recommend any business or user who has any data cleansing or matching needs to use this program!


Cynthia T - Director of Information Technology

Great Data Quality Software

WinPure Clean & Match works great to analyze data and find duplicates. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

Naveed B - IT Consultant

Always Recommending WinPure

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.


Fantastic Software with Exceptional Support

I cannot emphasise enough how valuable this data cleansing and dedupe software has been for us and I would recommend this to any business that requires their database to be cleaned and corrected.

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Trustpilot Review

9 Year User - Still Happy!

I've used WinPure for 9 years now (since 2007) and have found it to be the perfect companion to the many data projects I do for marketing and sales campaigns. Having started my own firm since then, I now have every client facing team member get Winpure on their machine to benefit from friendly UI, efficient speed, and dependability.

WinPure, a trusted innovator in Data Quality and Master Data Management Tools.
Join the thousands of customers who rely on WinPure to grow faster with better data.

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