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Introducing the WinPure™

Intelligent Data Matching Engine (IDME)

Why is WinPure’s Clean & Match one of the most powerful and accurate matching and deduping solutions on the market?

What sets it apart from the rest is its intelligent data matching capability to understand and parse the various components to help find more true matches and less false matches.

The IDME (Intelligent Data Matching Engine) is WinPure’s very own fuzzy matching component (now included within all editions of WinPure Clean & Match) that was created to accurately identify more duplicate records in mailing lists, databases, spreadsheets, etc that would otherwise be very difficult to find.  It can be used to match on individual and business names, address, email, phone, account number, date of birth – or any other data that you hold.

Vodafone uses WinPure Clean & Match for Fuzzy Matching

Using the advanced data matching option now on Clean & Match, below is an actual screenshot of the duplicates that were identified from a sample file.

As you can see it has identified very accurate matching records with abbreviations, nicknames, miskeys and incomplete entries.


Below are some of the features available on the WinPure IDME  to help find true matches and fewer false matches.

  • Non-Phoentic Fuzzy Matching – To match keying errors and transpositions (such as Sandler and Sander) and reading errors (such as Naylor and Maylor).
  • Firstname Nickname Matching – Identify near-matching person names, initials and even nicknames like Dave & David, Bob & Robert, Debora for Debra, etc.
  • Company Name Matching – Advanced methods to identify company names with different definitions (eg. Flowers Limited = Flowers LTD, Marketing World PLC = Marketing World, etc).
  • Street Address Matching to identify matching addresses with different abbreviations.For example, 10 Main Street would match against 10 Main Str, 25 Park Road would match against 25 Park Rd, etc
  • Advanced Telephone Number Matching to identify numbers with international codes, local codes or simply spaces and hashes.( +447958 12 34 56 = 0044 7958123456 = 07958 123 456)

The Intelligent Data Matching Engine (IDME) is available on all Clean & Match Editions

FREE Download

Download and try out our Award-Winning WinPure™ Clean & Match Data Cleansing and Matching Software Suite


  • Always Recommending WinPure

    A very powerful but easy to use tool to for cleansing and removing duplicates from databases.  I have used Clean & Match for many of my clients, and I am regular recommending this product to other companies.

    Naveed B
    Naveed B IT Consultant
  • Excellent Software & Support

    WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

    Richard F
    Richard F Company Owner
  • Excellent Product & Customer Service.

    We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is easy to use and we can complete a large matches in a very short time.

    Edward B
    Edward B Company Owner
  • Great Data Quality Software

    WinPure Clean & Match works great to analyze data and find duplicates. It saves us tons of money when mailing catalogs.  This is a great product for the money and easy to use.

    Cynthia T
    Cynthia T Director of Information Technology

Customers working smarter with WinPure

Customer Reviews