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Introducing the WinPure™

Intelligent Data Matching Engine (IDME)

Why is WinPure’s Clean & Match one of the most powerful and accurate matching and deduping solutions on the market?

What sets it apart from the rest is its intelligent data matching capability to understand and parse the various components to help find more true matches and less false matches.

The IDME (Intelligent Data Matching Engine) is WinPure’s very own fuzzy matching component (now included within all editions of WinPure Clean & Match) that was created to accurately identify more duplicate records in mailing lists, databases, spreadsheets, etc that would otherwise be very difficult to find.  It can be used to match on individual and business names, address, email, phone, account number, date of birth – or any other data that you hold.

Vodafone uses WinPure Clean & Match for Fuzzy Matching


Below are some of the features available on the WinPure IDME  to help find true matches and fewer false matches.

  • Non-Phoentic Fuzzy Matching – To match keying errors and transpositions (such as Sandler and Sander) and reading errors (such as Naylor and Maylor).
  • Firstname Nickname Matching – Identify near-matching person names, initials and even nicknames like Dave & David, Bob & Robert, Debora for Debra, etc.
  • Company Name Matching – Advanced methods to identify company names with different definitions (eg. Flowers Limited = Flowers LTD, Marketing World PLC = Marketing World, etc).
  • Street Address Matching to identify matching addresses with different abbreviations.For example, 10 Main Street would match against 10 Main Str, 25 Park Road would match against 25 Park Rd, etc
  • Advanced Telephone Number Matching to identify numbers with international codes, local codes or simply spaces and hashes.( +447958 12 34 56 = 0044 7958123456 = 07958 123 456)

The Intelligent Data Matching Engine (IDME) is available on all Clean & Match Editions


“Once you start using it, you can no longer imagine life without it! The easier and more familiar you become the more you will want to use it over and over! It will definitely become a part of your every workday life when dealing with data!”


“This software was faster and easier to use than the competitor products we tested


– G2 Crowd Review


  • Always Recommending WinPure

    A very powerful but easy to use tool to for cleansing and removing duplicates from databases.  I have used Clean & Match for many of my clients, and I am regular recommending this product to other companies.

    Naveed B
    Naveed B IT Consultant
  • Excellent Software & Support

    WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

    Richard F
    Richard F Company Owner
  • Excellent Product & Customer Service.

    We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is easy to use and we can complete a large matches in a very short time.

    Edward B
    Edward B Company Owner
  • Great Data Quality Software

    WinPure Clean & Match works great to analyze data and find duplicates. It saves us tons of money when mailing catalogs.  This is a great product for the money and easy to use.

    Cynthia T
    Cynthia T Director of Information Technology
  • Best Data Cleansing Software

    Not only does it execute its job with ease, but also provides ease of use and extreme comfort in doing so. This is the kind of product that once you start using you will not be able to drop down! I would highly recommend any business or user who has any data cleansing or matching needs to use this program!

    G2 Crowd Review
    G2 Crowd Review G2 Crowd

Customers working smarter with WinPure

Customer Reviews