Step-by-step guide to data merging

Data merging & survivorship is not a trivial task. It can be cumbersome—and expensive—to resolve conflicts, merge data, and combine data sets. It takes a lot of time, money, and effort to merge records in a database when done manually.
Here’s everything you need to know about data merging

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data merging guide
Image illustration for the Master Data Management Definition Guide

Guide to Master Data Management (MDM)

This master data management guide explains what master data management is and how it works as well as the best practices within an enterprise.

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Fuzzy Matching Guide 2022

Learn what fuzzy matching is and how to apply the different techniques in your business with our in-depth, up to date guide.

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fuzzy matching sample
Data Completeness Example 1

Data Completeness: How to Identify Missing Data & Ensure Completeness

This guide looks at data completeness and accuracy.  It covers how to identify missing data, how do you know if data is missing randomly and examples of data completeness.

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Data Accuracy

This guide explores the data accuracy definition from a practical business approach. Including its importance, understanding and examples.

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data accuracy 101
data goverance guide


Learn what data governance is, why it’s important, the benefits of it for your business, how to get strategize & data governance best practices.

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Edward B - Company Owner

Excellent Product & Customer Service

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is easy to use and we can complete large matches in a very short time.


Richard F - Company Owner

Excellent Software & Support

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

G2 Crowd Review

Best Data Cleaning Software

Not only does it execute its job with ease, but also provides ease of use and extreme comfort in doing so. This is the kind of product that once you start using you will not be able to drop down! I would highly recommend any business or user who has any data cleansing or matching needs to use this program!


Cynthia T - Director of Information Technology

Great Data Quality Software

WinPure Clean & Match works great to analyze data and find duplicates. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

Naveed B - IT Consultant

Always Recommending WinPure

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.


Fantastic Software with Exceptional Support

I cannot emphasise enough how valuable this data cleansing and dedupe software has been for us and I would recommend this to any business that requires their database to be cleaned and corrected.

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Trustpilot Review

9 Year User - Still Happy!

I've used WinPure for 9 years now (since 2007) and have found it to be the perfect companion to the many data projects I do for marketing and sales campaigns. Having started my own firm since then, I now have every client facing team member get Winpure on their machine to benefit from friendly UI, efficient speed, and dependability.

WinPure, a trusted innovator in Data Quality and Master Data Management Tools.
Join the thousands of customers who rely on WinPure to grow faster with better data.

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