help desk software

Introducing the WinPure™

Dedupe Management Suite(DMS)

Survivorship is a unique method for determining the most accurate view of every customer—also known as, the Golden Record.

Set Master Records

This tools can be used to automatically apply a master record to each duplicate matching group.

Whether its automatically selecting the most populated duplicate record or creating rules to select the master records………….


The Update/Overwrite tool can be used to update or overwrite column values within matching groups.

For example if some of the matching records have populated data that needs to be added onto the master records….

Not Duplicate

Sometimes you may find that in some duplicate groups there are some false matches. In this instance, we can remove the record, not from the source but just the matching result.

For any records you wish to remove from the matching results place a tick on the “Is Selected” column, as shown below:


The Delete feature provides four different delete options to choose from:


This option is used if you wish to merge together duplicate records to create one Master Record.


  • Always Recommending WinPure

    A very powerful but easy to use tool to for cleansing and removing duplicates from databases.  I have used Clean & Match for many of my clients, and I am regular recommending this product to other companies.

    Naveed B
    Naveed B IT Consultant
  • Excellent Software & Support

    WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

    Richard F
    Richard F Company Owner
  • Excellent Product & Customer Service.

    We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is easy to use and we can complete a large matches in a very short time.

    Edward B
    Edward B Company Owner

Customers working smarter with WinPure

Customer Reviews

High Performer 2018 Award


“Once you start using it, you can no longer imagine life without it! The easier and more familiar you become the more you will want to use it over and over! It will definitely become a part of your every workday life when dealing with data!”


“This software was faster and easier to use than the competitor products we tested


– G2 Crowd Review