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Data Matching Software

data matching software

Best-in-class data matching tool to quickly and accurately clean data and remove all duplicates.

From your marketing / mailing lists, databases, spreadsheets, CRM’s

  • Link in varied data sources to unify records
  • Industry’s fastest matching and deduplication
  • Highly Rated – Industry Awards
  • World-class customer support

Data Matching Software from WinPure™

What sets WinPure apart from other Data Matching Tools?


  • Create duplicate free data you can trust for better decision making.
  • Match bought-in data to make sure you don’t send existing customers offers intended for new customers.
  • Avoid wasted direct marketing spend and upsetting customers by sending duplicate mail.


  • Create single or multi level matching definitions.
  • Match on anything – not just name and address, but email, phone number, date of birth, account number etc.
  • Lightning speed processing due to entirely in-memory and scales automatically across multiple processor.




WinPure Clean & Match Software will find the most true matches with least false matches thanks both to its intelligent data matching engine and combining it with the in-built knowledge base library system. 

  • Non-Phonetic Fuzzy Matching – To match keying errors and transpositions (such as Sandler and Sander) and reading errors (such as Naylor and Maylor).
  • Firstname Nickname Matching – Identify near-matching person names, initials and even nicknames like Dave & David, Bob & Robert, Debora for Debra, etc.
  • Company Name Matching – Advanced methods to identify company names with different definitions (eg. Flowers Limited = Flowers LTD, Marketing World PLC = Marketing World, etc).
  • Street Address Matching to identify matching addresses with different abbreviations.For example, 10 Main Street would match against 10 Main Str, 25 Park Road would match against 25 Park Rd, etc

Connects to all popular Files, Databases & CRM’s

Import / Export files, databases & CRM’s including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more.

Clean & Match any kind of data.

WinPure provides instant access to data of any kind with out-of-the-box connectors to everything from personal spreadsheets to enterprise data warehouses and massive big data systems.


Data Matching Made Easy

Duplicate matches are beautifully presented with individual scores and many tools are included to help with merge/purge,  selecting master records, deleting, updating and exporting the results.

  • Multiple views including group matches, non matches and all data.
  • Master Record Rule Creator – Define rules to automatically select master records.
  • Update/Overwrite  – Automatically update or overwrite values within matching groups.
  • Fast Delete Tool – Instantly remove all the matching, non-matching or selected records.
  • Powerful Merging Tool –  Merge together duplicate records to create one Master Record, including option to keep all existing values.

Intelligent Data Matching with Golden Record Technology

data matching example

Stunning Visuals to Highlight all Matching Records & Scores

data matching results


Best Data Matching Software

“Very fast processing with accurate results which can then be later merged or deleted. No other tool we tested does it better.
If you are looking for a solution to find duplicate records, this is the best out there”

– G2 Crowd Review

Vodafone uses WinPure for Data Matching

“We were very impressed by both its speed and accuracy of the matches it found and we are already planning to use the software against other lists and databases across the business!”

– B Flynn, Vodafone Group

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Customers working smarter with WinPure

What is data matching software?

Data matching software is an application that will help to identify and delete duplicate records in a database. The application will almost certainly be using special data matching algorithms to find the duplicate entries and then provide the user the ability to either remove the duplications or merge them together. Data matching software tools like WinPure Clean & Match has both basic and advanced data matching techniques which help to remove duplicates from virtually any list


Data Matching Webinar