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Data Cleansing Software

data cleansing software

Industry leading data cleansing tool to quickly and accurately clean data and remove all duplicates.

From your marketing / mailing lists, databases, spreadsheets, CRM’s

  • Link in varied data sources to unify records
  • Industry’s fastest cleaning & matching software
  • Highly Rated – Industry Awards
  • World-class customer support

Data Cleansing Software from WinPure™

What sets WinPure apart from other Data Cleansing Tools?


  • Improved decision making. Did you know, on average B2B data decays at around 35% per annum?
  • Boost results and revenue – Clean data makes for better results and greater ROI on marketing and communications campaign.
  • Save money and reduce waste – Data cleansing reduces the waste associated with physical marketing strategies like direct mail marketing.


  • Advanced Data Profiling – to check the quality of your data by analyzing formats, types, completeness and value counts.
  • WinPure CleanMatrix™ to provide a simple yet sophisticated method of applying a whole host of data cleaning processes onto your data.
  • Intelligent Data Matching – will find the most true matches with least false matches thanks both to its sophisticated data matching engine


data cleansing

Its comprehensive and powerful features really does set this aside from other data cleansing tools

Featuring WinPure CleanMatrix™ to provide a simple yet sophisticated method of applying a whole host of data cleaning processes onto your data. Containing a full set of tools to help clean, correct, standardize and transform your data the CleanMatrix™ is divided into 7 sections, each section focusing on a specific data cleaning operation. All settings can then be saved and used on other similar data sets thus saving an incredible amount of time


Clean & Match features a one-click data cleaning mode which will process all the clean options across multiple columns at the same time.


Included is a powerful data profiling tool which will scan each data list and provide over 30 different statistics ranging from % filled/empty cells to most common values & counts. It also features red & amber colouring to highlight potential data quality issues such as leading/trailing spaces, dots, hyphens, etc all of which can be fixed from a single click to help clean and correct your data, and to prepare it better for data matching.

Connects to all popular Files, Databases & CRM’s

Import / Export files, databases & CRM’s including Text/CSV, Excel, XML, SQL Server, Oracle, MySQL, MS Access, MS Azure, Salesforce & more.

Clean & Match any kind of data.

WinPure provides instant access to data of any kind with out-of-the-box connectors to everything from personal spreadsheets to enterprise data warehouses and massive big data systems.


cleansing data


Clean & Match will find the most true matches with least false matches thanks both to its sophisticated data matching engine and combining it with the in-built knowledge base library system. 

  • Multiple views including group matches, non matches and all data.
  • Master Record Rule Creator – Define rules to automatically select master records.
  • Update/Overwrite  – Automatically update or overwrite values within matching groups.
  • Fast Delete Tool – Instantly remove all the matching, non-matching or selected records.
  • Powerful Merging Tool –  Merge together duplicate records to create one Master Record, including option to keep all existing values.

Intelligent Data Matching with Golden Record Technology

data matching example

Stunning Visuals to Highlight all Matching Records & Scores

data matching results


The Perfect Data Cleansing Tool

“This tool is absolutely wonderful for cleaning and matching datasets. I have used other similar software and services in the past but this tool blows them all out of the water”

– G2 Crowd Review

Vodafone uses WinPure for Data Matching

“We were very impressed by both its speed and accuracy of the matches it found and we are already planning to use the software against other lists and databases across the business!”

– B Flynn, Vodafone Group

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Customers working smarter with WinPure

What is data cleaning software?

Data cleansing (also known as “data cleaning” ) is a method used to identify and correct, duplicated or inaccurate records within a list or database. It involves identifying all inaccurate information on the database and either deleting them or replacing them with accurate information. It can be done through different techniques such as data transformation, data deduplication and the use of statistical methods. Data cleansing software tools like WinPure Clean & Match has both basic and advanced data matching techniques which help to remove duplicates from virtually any list