Clean and standardize data, resolve entities and verify addresses of 250+ countries in an end-to-end data quality platform designed for enterprise teams.

Schedule a demo & download FREE TRIAL to get started 👉

Richard Furlong

Founder/CEO, Public Sector Lists

"WinPure is our go-to software for Cleaning and Matching all our Government data and they also have a fantastic support team."

What is an enterprise data quality tool and why do you need it?

Over 80% of business decisions are driven by data. However, the accuracy and reliability of this data are often compromised due to inconsistencies, errors, and discrepancies. This is where an enterprise data quality tool like WinPure’s Clean & Match Enterprise comes into play. Equipped with robust data profiling, cleansing, and matching capabilities, it ensures that high-quality data is available to all stakeholders across the enterprise. It can identify and rectify errors swiftly, enabling businesses to make informed decisions based on accurate data. Furthermore, with its user-friendly interface, users do not need to have coding skills to clean and standardise data. Data scientists and analysts can ensure data integrity with 99% accuracy, without having to write complex data cleaning scripts from scratch. It’s a game-changer for everyone!

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Top enterprise data quality features in Clean & Match

Superfast intelligent data-matching software

It is a world-class matching tool with proprietary and standard algorithms to detect phonetic, fuzzy, miskeyed, and abbreviated variations, combined with deep domain knowledge of names, including nicknames and multicultural variations.

Non phonetic fuzzy

Non-phonetic fuzzy matching

To match keying errors and transpositions (such as Sandler and Sander) and reading errors (such as Naylor and Maylor).


First name/ nickname matching

Identify near-matching person names, initials and even nicknames like Dave & David, Bob & Robert, Debora for Debra, etc.

company name

Company name matching

Identify company names with different definitions (Flowers Limited = Flowers LTD, Marketing World PLC = Marketing World, etc.).

street address

Street address matching

Identifying matching addresses with different abbreviations. For example, 10 Main Street would match against 10 Main Str, etc.

Deduplication and extended features

Duplicate matches are clearly presented with individual scores in the software’s user-friendly UI. It also contains many tools that can help with merge/purge,  selecting master records, deleting, updating and exporting the results.

Multiple views

View group matches, non-matches and all data separately.

Master record rule creator

Define rules so that master records can be automatically selected.


Automatically update or overwrite values within matching groups.

Fast delete tool

Instantly remove all matching, non-matching or selected records.

Powerful merging tool

Merge duplicates to a Master Record, while keeping existing values.

What sets  WinPure apart from other enterprise data quality tools?

  • Advanced matching technology – Only with the WinPure matching tool do you get the fastest and most intelligent data-matching engine from proprietary phonetic and fuzzy matching algorithms, combined with sophisticated scoring and merging functions.
  • Easiest to use – WinPure data quality software was specially designed for anyone to use, without any special training or coding required. Unlike other data-matching tools, you can start using our solution in minutes rather than hours.
  • WinPure worldwide – Compared to other data quality and matching tools, WinPure has users in over 50 countries across 5 continents, making it most the popular and highest-rated data matching & cleansing solution in the world.

Explore Clean & Match Enterprise

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Serving clients across 50+ countries

We’ve helped businesses & government organizations across the US, UK, AUS, CAD, and other countries improve their data quality.


SME businesses served


data matching accuracy


Customer retention rate

Recommended by industry leaders
Rated by leading platforms

Eric Branson
Eric Branson
Founder of Highr

Definitely recommend WinPure for anyone dealing with large quantities of data. The fuzzy matching is really intuitive and after a bit of testing with the settings it ends up being able to remove dupes better than anything else I've ever tried.

Alexander Goldenberg
Director of Information Technology and Operations

Using WinPure shaves hours off when comparing data from different sources. Its very fast and the results are brilliant. The product support and ease of use are great. The support team is very knowledgeable and easy to connect with.

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Edward B.
Company Owner

We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is very easy to use, incredibly fast and we can complete a large matches in a very short time.

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Richard F.
Company Owner

WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

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Cynthia T.
Director of Information Technology

WinPure Clean & Match Enterprise works really great to analyze data and find duplicated customer records. It saves us tons of money when mailing catalogs. This is a great product for the money and easy to use.

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Naveed B.
IT Consultant

A very powerful but easy to use tool for cleansing and removing duplicates from databases. I have used Clean & Match for many of my clients, and I am regularly recommending this product to other companies.

Schedule a Demo

Explore WinPure’s award-winning data quality suite packed with capabilities like:

  • Data Profiling
  • Data Cleansing & Standardization
  • Data/Fuzzy Matching
  • Data Deduplication
  • AI Entity Resolution
  • Address Verification

…. and much more!