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Data Cleansing Software

What is Data Cleansing Software?

Data cleansing is the process of modifying or even removing data in a data source that is incomplete, incorrect, duplicated, or improperly formatted.  Most enterprises in data-intensive fields such as e-commerce, banking, and telco rely on a data cleansing software to check if their data adheres to the company’s rules for data quality.  Data cleansing software saves significant amounts of time and is less expensive than fixing the errors manually.

Data Cleansing Case Studies

Good data cleansing software must provide the above-mentioned functionalities and, at the same time, should be easy to use by the non-tech-savvy users. Let’s see how Winpure Clean & Match helped various companies across several industries:

Birmingham Hippodrome

Known as one of the largest touring venues in the UK, the Birmingham Hippodrome needed to improve its marketing and ticket sales. In particular, the most important requirement was to identify deduplications. Follow this link to see how Winpure Clean & Match vastly improved the quality of Birmingham Hippodrome’s data.

Luton Borough Council

Due to the implementation of the new housing management system, Luton Borough Council needed a powerful, affordable, and easy-to-use data matching and data cleansing software. Follow this link to see how WinPure Clean & Match helped Luton Borough Council create a more efficient system and how it reduced the amount of redundant data stored.


Vodafone required a software solution to match all their account names from one list. The company also needed to correctly align these to the same accounts, stored in the master sales database. Follow this link to find out how Winpure Clean & Match’s advanced fuzzy matching algorithm helped Vodafone to correctly align their data sources.

How Data Cleansing Can Benefit Your Business

  • Betters your Customer Acquisition Activities, by ensuring high returns on postal or email campaigns
  • Increases productivity, because your employees will better use their working hours
  • Improves your online reputation, by avoiding embarrassing situations when interacting with your customers
  • Reduces costs, since eliminating duplicates lowers mailing and postage costs
  • Supports a more efficient decision-making process, by providing data you can rely on
  • Revenue growth, as a result of improved response rates to your campaigns.

Introducing WinPure Clean & Match

WinPure Clean & Match is an award-winning data cleansing and matching software. We designed it to increase the accuracy of business or consumer data. Our clients find Winpure Clean & Match the ideal solution for cleaning, correcting and deduplicating data. Our data cleansing software offers you the most powerful features to seamlessly cleanse your data:

  • Data Profile / Statistics: this module checks the quality of your data and presents the results as a complete set of statistics. You can easily use the results to cleanse and correct your data, and also to prepare it for data matching.
  • Word Manager: lets you replace, correct, extract, delete, or count any values or words within columns. It even lets you create custom dictionaries and spelling checkers. Furthermore, the settings can be saved to be used in other projects.
  • Name / Gender Splitting: uses a 200,000+, ethnically-diverse, first and last name dictionary to automatically add genre. It also lets you split names into separate columns.
  • Address Splitting: helps you standardize and split addresses.
  • Intelligent Data Matching: our own fuzzy matching component accurately identifies more duplicate records than any other competitor.
  • Golden Records and Survivorship: creates rules to ensure only the right records are kept, merged or removed.
  • Reporting: our software automatically generates reports that are automatically emailed or exported to various formats.
  • Automation: lets you schedule recurrent tasks automatically.

FREE Download

Download and try out our Award-Winning WinPure™ Clean & Match Data Cleansing and Matching Software Suite


  • Always Recommending WinPure

    A very powerful but easy to use tool to for cleansing and removing duplicates from databases.  I have used Clean & Match for many of my clients, and I am regular recommending this product to other companies.

    Naveed B
    Naveed B IT Consultant
  • Excellent Software & Support

    WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

    Richard F
    Richard F Company Owner
  • Excellent Product & Customer Service.

    We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is easy to use and we can complete a large matches in a very short time.

    Edward B
    Edward B Company Owner
  • Great Data Quality Software

    WinPure Clean & Match works great to analyze data and find duplicates. It saves us tons of money when mailing catalogs.  This is a great product for the money and easy to use.

    Cynthia T
    Cynthia T Director of Information Technology
  • Best Data Cleansing Software

    Not only does it execute its job with ease, but also provides ease of use and extreme comfort in doing so. This is the kind of product that once you start using you will not be able to drop down! I would highly recommend any business or user who has any data cleansing or matching needs to use this program!

    G2 Crowd Review
    G2 Crowd Review G2 Crowd

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