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WinPure™ Clean & Match Features

Intelligent Data Matching

The IDME (Intelligent Data Matching Engine) is WinPure’s very own fuzzy matching component (now included within all editions of WinPure Clean & Match) that was created to accurately identify more duplicate records in mailing lists, databases, spreadsheets, etc that would otherwise be very difficult to find.

Word Manager

The Word Manager can be used to correct, replace, extract, count, or delete any values/words within columns. You can create your own custom dictionaries and spelling checkers and use any language you wish, and then save the settings to be used for other WinPure projects, this is one of the most powerful cleaning modules.

Name/Gender Splitting

This is used to split names (e.g. Mr John Smith Snr) into separate columns (Prefix, First, Middle, Last & Suffix). Also, using a 200,000+, ethnically-diverse, first and last name dictionary it will automatically add the gender determination.  WinPure™ Clean & Match can also can process all styles of names including inverse, natural order, hyphenated and multi-part last names. Multiple names in the same field and companies can be easily separated providing you with powerful formatting control.

Address Splitting

The Address Standardizing & Parsing feature is used to split addresses (e.g. 123 NW Main St SE Apt 4) into separate columns. (eg. Street_Number, Street_Pre_Dir, Street_Name, Street Suffix, etc.). Each address will be standardized, split into standard components then graded for overall completeness and accuracy.

Data Matching Reporting

Matching reports are automatically created and be emailed, exported to various formats such as pdf, printed out and even customized.

Golden Records and Survivorship

After running the matching process, you may be presented with the duplicated records bundled nicely into duplicate groups and ready for consolidation. Choosing the unique or winning Golden Record is the next logical step and WinPure Clean & Match has a complete module for creating rules and ensuring the best records are kept, merged or removed.

Data Profiling / Statistics

The Data Profiling / Statistics module is used to check the quality of your data.  It will present you with a complete set of statistics which you can use to help clean and correct your data, and to prepare it better for data matching.


Automate your data cleaning & matching without having to even open the software!

Schedule daily. weekly or monthly tasks to automatically run all your cleaning & matching .


  • Always Recommending WinPure

    A very powerful but easy to use tool to for cleansing and removing duplicates from databases.  I have used Clean & Match for many of my clients, and I am regular recommending this product to other companies.

    Naveed B
    Naveed B IT Consultant
  • Excellent Software & Support

    WinPure is a really great product, we've been using it with excellent results for many years now, for finding and removing duplicate records and to keep our lists and database more accurate.

    Richard F
    Richard F Company Owner
  • Excellent Product & Customer Service.

    We perform multiple matching projects for our clients and WinPure has filled the bill for these. The product is easy to use and we can complete a large matches in a very short time.

    Edward B
    Edward B Company Owner

Customers working smarter with WinPure

Customer Reviews

High Performer 2018 Award


“Once you start using it, you can no longer imagine life without it! The easier and more familiar you become the more you will want to use it over and over! It will definitely become a part of your every workday life when dealing with data!”

“This software was faster and easier to use than the competitor products we tested”

– G2 Crowd Review