Fuzzy Matching Enabled Vodafone to Correctly Align Sales and Acquisitions


Vodafone Group plc is a British multinational telecommunications company.  As of November 2020, Vodafone owned and operated networks in 22 countries, and had partner networks in 48 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries

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Vodafone had a requirement to match all their account names from one list and correctly align to the same accounts on their master sales database.  Although many of the company names matched exactly the same, they needed a method to identify the accounts that were the same but spelt incorrectly (eg. Dell > Dell Inc).  An initial exercise was done using an exact match process and this identified very few matches. A closer inspection revealed there were many more that could be matched, but due to the size of each list, this would take a considerable amount of time checking each and every account.


unnamed6An advanced fuzzy matching process was required to accurately match accounts between the two lists, and  Vodafone selected WinPure Clean & Match due to its speed, ease of use and the accuracy of matches found. By matching the accounts has enabled Vodafone to correctly align the sales and acquisitions and this exercise alone could have a significant effect on revenue moving forward.

B Flynn
Sales Reporting Analyst, Vodafone Group -

We were very impressed by both the speed and accuracy of the matches it found and we are already planning to use the software against other lists & databases across the business.

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