How a Live WinPure Demo led to Huge Cost Savings


Mesmerize is a media company dedicated to connecting people with valuable information, resources, and tools that empower them to proactively manage their health and improve their lives. Point of care media, transit media, and place-based, out-of-home media provide highly-targeted advertising campaigns across the U.S.

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With data spanning across lots of systems, from systems such as Netsuite, SQL Server, Salesforce and Excel, Mesmerize were using a large outsourcing team to work on data deduplication and address cleansing projects, which was costing the business a significant amount of spend.  They came across WinPure when searching for a more affordable data quality solution and were blown away by a live demo which appeared to do everything they wanted. As Derek Miralda, VP of Data Operations at Mesmorize states:

 During a live WinPure demo we were shown some real-life dirty data and all that can be done with it so quickly and easily, it was fantastic to see and instantly we were hooked!.


After considering a few other competitive solutions, Derik and his team chose WinPure™ Clean & Match Enterprise with Address Verification as being the easiest to use, but more importantly providing the best-in-class solution for data matching, profiling and address verification.

As Derik continues:

Since using WinPure’s Clean & Match Enterprise, it has enabled only 2-3 people to work in-house rather than the large team of outsourced contractors which had to do the work manually, so it’s been a huge value to us without a doubt.

Derek Miralda
VP of Data Operations -

It’s really great, the WinPure guys have been very helpful. Me and my team are very comfortable with the software and it’s been a huge time saver for us.

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