Fuzzy Matching Tool Provides Huge Time Saver


Market Hardware is the market leader of industry-specific Websites and Web Marketing products for service-oriented businesses. Market Hardware was formed in 2003 by a seasoned management team with extensive Web marketing, technology and small business experience. Today, they have Web experts serving more than 5000 small business clients in all 50 states.

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Currently their Chief Technology Officer (CTO) was manually cleaning data from a number of different sources such as Excel and csv files.  A significant amount of time was being spent on searching for duplicate matches, standardizing and merging records from the different sources and economically it just didn’t make sense.

As a result of this frustration, the team decided to look for a more cost effective solution.


After evaluating several other fuzzy matching tools, they choose WinPure Clean & Match, mainly due to its sophisticated data matching but also its ease of use and affordability.

Alain Parcan, Director of Marketing:

We particular liked how well the fuzzy matching performed, both its speed and precision.  The scoring system with automatic master record selector is something else we really liked about this software.

Alain Parcan continues:

It’s been really fantastic, being able to save not just money and company overhead but also not having to rely on the company CTO. It’s also helpful to know that the work is getting done the right way with the right amount of attention. 


  • data matching softwareBest-in-Class Fuzzy Matching – As the world’s best fuzzy matching software, Market Hardware can correctly match & merge with speed and ease.
  • User friendly – Simple to use with highly visual interface and without the need for special training, the whole team can use the fuzzy matching software to create a single source of truth.

Alain Parcan
Director of Marketing -

“Huge time saver, does more than enough, and pays for itself over and over again.” 

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