Using several datasets containing donar data, patients and other individuals, Centura Health needed to create a single view by identifying all donors who engage with their company and to also identify all the people who value the organization, which required some sophisticated data matching and merging.
As Kevin Lee, Data Manager at Centura pointed out:
Given the importance of the data involved, we were literally doing the data matching manually, mostly eye balling the data, which took lots of time. This couldn’t be done with the same level of match accuracy as some sophisticated data matching tool, which means missing many key relationships. We therefore needed a powerful solution to significantly speed up the process of identifying and merging duplicated data which led us to try out WinPure.
After considering a few other possible vendors, Kevin and his team chose WinPure™ Clean & Match as being the best value for money, easiest to use, but more importantly providing the best data matching and merging results.
WinPure™ Clean & Match was therefore used to link their disparate data sources and identify, process and duplicate for a fast and accurate single customer view. It was then used to merge all duplications from just a few simple mouse clicks.
From its easy to use interface through to its sophisticated data matching and merging features, it’s such an easy and brilliant tool to use!
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