CRM Data Cleansing Made Easy

Challenge

Adventure have clients who regular require their CRM data to be cleansed and deduplicate.  Clients usually send multiple exports from their CRM and there is almost always some overlap.  With increased file sizes and more incoming client CRM files, it was becoming incredibly time consuming to clean, match and merge all CRM data.  The team urgently required a much more effective method for cleaning, matching and merging all this CRM Data.  Over the past few years they have tried many other data cleansing tools, but unfortunately they have never been able to use them for what they require.

Joe Jorgenson, Operations Manager,

We desperately needed a data cleansing tool that would quickly enable us to clean all the CRM data and then merge and survive all duplicate contacts.

Solution

After trying three other similar solutions, they came across WinPure, and then started to evaluate WinPure Clean & Match.

Joe Jorgenson, continues:

It was simply the user interface, its user friendliness, and the simple fact that it worked better than any other of the data cleaning tools we tried before.  We wished we had come across this solution years ago! WinPure has definitely simplified our data cleansing work and saved us many hours in the course of a year on these projects. I would absolutely recommend it. 

The team is now saving at least 1-3 hours per week on automating data cleansing, based on the methods they were using before.

Benefits

• World-Class Data Cleansing – Adventure were able to clean, match & merge their clients CRM data quickly and more efficiently than ever before.
• Significant Time Saving – It improved their operational efficiency by reducing time spent manually cleansing & merging all their CRM data.