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 In Data Cleansing, Fuzzy Matching

CaptureFollowing last summer’s GCSE exams conducted across England, nearly 6.8% of the examinees received the A* grade. That’s all set to change shortly. With effect from the summer of 2017, the highest grade will be reserved for about 20,000 pupils, which is an equivalent of around 3% of the population taking these exams.

This will mean that the number of students assigned A* grade will be cut by roughly 50%! The push for these changes is brought about as a result of realisation that there needs to be a clearer distinction (and higher standard) between current high-performers earning A grades, and those receiving A*. It also means that this marks the first time that England’s academic grading system will be raised to meet benchmarks currently used by other international education systems.

While on the face of it these changes seem like a win-win for everyone involved, there are other factors that must be considered, for instance: How do we ensure that those most impacted by the changes, namely students, parents and guardians – know exactly what the changes entail?

Making students, teachers, parents and guardians and members of the education community aware of such changes, and their impacts, is vital to these new rules meeting with success. And the only way to assure success is through a sustained and successful outreach program backed by statistical proof of how the changes will impact our students.

The way to conduct a massive and successful outreach program is through regular and targeted communication with all of the stakeholders involved. For instance, using mailed update bulletins, sending emails about the new rules and how students can prepare for them, providing information packs and other useful materials to parents and guardians so they can support their children and wards through the transition period as the new rules take root, would be a great way to preparing for the upcoming changes.

And for that to happen, you need accurate and up-to-date contact lists, mailing databases and email address lists. Unfortunately, especially since such data is often sourced through a number of disparate sources, not all of the information is accurate and “clean”. WinPure has therefore provided a suite of data cleansing software that aims to clean and sanitise those lists so they can become effective in mass contact campaigns.

Using these state-of-the-art data cleansing and de-duping tools, individuals, groups and organizations involved in the GCSE shake-up can now make sure that their mass contact efforts are in fact bearing fruit. That’s because once the contact lists have been cleaned, every contact (email, mail, or other means of communication) initiated will have a higher percentage of achieving its objective.

Based on well researched matching algorithms, and programmatically sound “fuzzy matching” logic, the WinPure suite of tools will ensure all inconsistencies in data are cleaned, and that the data is usable for its intended purpose. And since these tools do not require high-end computing infrastructure – they are available on Windows XP-SP2 / 2003 / Vista / Windows 7 and Windows 8 – they can be used by a broad cross section of stakeholders.

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