A recent statement from UK’s Federation of Small Businesses (FSB) indicates that Cybercrime costs the UK economy almost £27bn each year. However, when we look at the impact on small businesses, FSB believes it costs each small business close to £4,000 a year. That’s a lot of money for small businesses to lose on what’s fast becoming an epidemic!

While the monetary value of such crimes is definitely shocking, what’s even more surreal is how wide spread the impact of cyber crime is. FSB believes that 1/3rd of its members were victimised by Cyber criminals last year, whether in the form of hacking incidents, malicious activity or virus infections. And the damage isn’t just restricted to loss of revenue or finances. There is a far greater impact that many of us fail to realize: The loss of public trust in institutions that we all depend on in our everyday lives.

Many businesses and governmental institutions are therefore asking the question: What can be done to face the situation head on? How can consumer trust be quickly restored whenever there is a widespread cyber incident – like the recent HeartBleed bug infestation?

And Cyber crime analysts and experts agree that the most effective way to combat such situations is through a targeted mass education campaign.  Customers, suppliers, business partners, distributors and the general population must immediately be notified of any suspected (or real) data security issue. While governments and large corporations have huge amounts of budgets to do so, many small business owners can’t really afford to spend too much on mass contact initiatives.

But irrespective of whether you are a big business or government agency with deep pockets, or a small mom-and-pop corner store trying to egg out a living, your email lists, addresses books and contact databases are a key asset in the fight against data security breaches. Sadly, over the years many of them become “corrupted” or “diluted” with bad data.  And in order to win that fight against data security issues, those assets must contain clean, accurate and useful data in order to make mass contact campaign’s effective.

And that’s where WinPure makes an ideal ally! The company has developed a suite of highly effective data cleansing tools whose main function is to go through massive amounts of data contained in email address repositories, mailing lists, address databases and other contact books and lists, and de-dupe and cleanse them of:

  • meaningless entries
  • duplicate records
  • un-readable characters
  • …and much more!

By the time WinPure has parsed through the entire repository, these lists and contact databases are turned into an invaluable tool for any mass marketing or contact initiative. No more will there be bounced emails or mail returned to sender because of incorrect data. And since these tools are supported on some of the most common IT platforms today, such as Windows XP-SP2 / 2003 / Vista / Windows 7 and Windows 8, it means that users won’t need high-end IT infrastructure to deploy the tools.

By Mike Hughes | May 5th, 2014 | Posted in Data Cleansing

About Mike Hughes

Mike has over 4 years full time experience blog wand content writing. He enjoys and can write on a wide range of topics all data management related.

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