Businesses spend thousands to build their brand. After all, today’s customers buy brands and not products. However, businesses don’t realize how poor customer data can affect their brand value. [...]
For organisations that process and analyse large volumes of data, data cleaning is essential. Clean data is free of corruption and inaccuracy. Irrelevant, inaccurate, incomplete and incorrect [...]
Does your company miss out on potential customers because they simply moved and they don’t receive your mailings anymore? Or do your business partners miss important updates because your [...]
