Businesses are seeing huge amounts of data added to their systems all of the time and this can mean that databases become cluttered all too easily. Data matching software however can be used to maintain a high-quality database that isn’t littered with duplicate or erroneous content. Because databases are central to marketing and the business-to-customer relationship, data needs to be managed effectively and regularly.

Data matching software enables companies to maintain an up-to-date and accurate database, linking records and preventing confusion. As there are so many data matching products available however, it’s important to shop around and do your research in order to find the best software for your company’s unique set of needs and requirements.

Shopping around

When you look for data matching software through a search engine, you may be faced with a virtually endless series of results – and you may find it tough to know which ones are right for you. You can usually expect the results that appear at the top of search engine rankings to be of fantastic quality, but you should not simply opt for a service that does rank highly without taking into consideration the features of the software and finding out what it can do for your individual business.

You should take time to read reviews in order to get a consensus about the software that you have in mind. Data matching software can be expensive, and if you’re not going to be using it too regularly, you may find that it makes sense to choose a pay as you go service instead of paying out a lump sum for a product that you might only use a couple of times a year. The bigger your database is, the more frequently you are likely to use it, so you should certainly take your own unique needs into account before agreeing to anything.

Data Matching in the cloud?

Some of the features that people look for in data matching software include multiple user access and cloud computing support. With cloud-based data matching, your staff can work remotely when matching data meaning that they won’t be tied to the office when data needs to be worked with. However, some of the problems companies are facing with data matching in the cloud are data privacy and security breaches, particular as you will be transferring your data over to another server based in most likely another country. Another concern using data matching in the cloud is the reliability of the networks and processes that are being used. There have been instances recently of network outages and system issues with several data matching cloud based systems.


If you are a growing business with a limited budget, it’s not wise to buy up the most expensive data matching software on the market, but you will still need to ensure that the products you do invest in can help you to maintain the utmost levels of accuracy. There are many affordable data matching solutions on the market that will fulfil your needs without costing you more than you can afford.

Different organisations have different needs, and it is unlikely that a small business will require the same data matching tools as a government body for example. Nonetheless, if records aren’t updated and bad records removed when necessary, companies may find themselves becoming a source of irritation if they are sending out promotional material or making calls to the wrong people. Data matching can prevent this from happening.

WinPure provide a range of affordable and powerful data matching software products. From the budget priced ListCleaner Pro/Lite through to the award-winning Clean & Match 2013 which provides powerful data matching at an affordable cost.


By Catherine Challen | July 23rd, 2013 | Posted in Data Matching

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