15 August 2006 – Birmingham Hippodrome has bought WinPure’s new software to improve its marketing of ticket sales.
The popular venue selected WinPure’s ‘Clean & Match’, which includes modules for identifying missing data, validating email addresses, correctly standardising names and addresses, removing unwanted characters, deduplicating one or two lists and merge/purge facilities.
‘Clean & Match’ will match records from Birmingham Hippodrome’s own database against records from other agencies that sell tickets, avoiding the sending of duplicate mail to customers and agencies. The software will also allow the Hippodrome to make overall improvements to the quality and appearance of its lists.
Stephen Ebanks, Information and Sales Manager at Birmingham Hippodrome, said “WinPure Clean and Match is fantastic. Using this software to dedupe and clean our lists means that the quality of our data is vastly improved before going to our mailing house, also helping to reduce costs. Also, being able to validate e-mail addresses means fewer returns via our bulk-mailing system, and the ability to change the text to title or lower case not only saves time but ensures our mailings look professional.”
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WinPure is a major market player offering powerful and affordable list and data cleansing services. Usable by everyone – not just IT and data cleansing specialists – WinPure systems improve the quality of information through more accurate data by eliminating duplications, spelling errors and other mistakes. The company has users in over 25 countries and across five continents. Clients include: Microsoft, Hewlett-Packard, Phillips, Psion, Emirates Airline and West Ham United Football Club.